Megan Breunig

Matrix Fitness is a brand of Johnson Health Tech North America located in Cottage Grove Wisconsin.

Social Media Manager: - Planning and executing social media content for Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. (With Schwinn Brand Manager) - Brainstorming ideas for Growth and increased brand awareness. - Plan and execute social media collaborations with other brands. -Create and define a brand social media strategy to use in the years to come. Influencers and Brand Ambassadors: - Work to find quality influencers that fit our brand voice, look, and feel to create high-quality and engaging content to be promoted across the Schwinn Brand. - Manage the day-to-day communication, proposals, contracts, and gaining deliverables from selected influencers (Working with the legal department on contracts). - Vet and search for higher level Brand Ambassador to work closely with the brand in executing key campaigns and events. - Selecting and shipping out products to select influencers. (day to day tracking and making sure all bikes are built properly) Partnerships: - Work with Brand Manager on helping with the execution of brand partnerships. - Assists with any other miscellaneous items. Events: - Helping the Schwinn Brand Manager with planning and executing local and universal events. - Executing event activity on social media platforms. - Attending and helping to execute influencer media events. - Helping with the execution of shipping, and product assembly for select events. Donations: - Key holder of the donation requests. - Reviewing and vetting all donations that come in for all three brands (Schwinn, Mongoose, Kid Trax.) - Communicating with selected donation requests and exciting all shipping a placement at events or donations.

Creating, developing, and implementing effective retention programs intended to engage, retain, and cross-sell to customers and consumers. Working collaboratively throughout the Marketing department to deliver integrated, highly effective messaging and create, implement, and measure multiple omni-channel campaigns. - Create, optimize, and develop retention strategies to retain customers. - Utilize marketing tools, techniques, and software solutions to support retention campaigns that include integration of segmentation and marketing automation workflows. - Work closely with team leaders and stakeholders in prioritizing digital campaign deliverables and establishing and managing designated timelines. - Measure and report on campaign progress and effectively monitor project timelines to ensure success. - Evaluate program results and optimize as needed. - Administer and track demand generation, lead generation, and nurture campaigns. - Assist in the development and execution of the digital content calendar. - Plan and create content for digital platforms follows along with digital content calendar. - Assist with brand segmentation. - Create, design, monitor, and report on email marketing campaigns. - Create and monitor company workflow emails for website. - Develop and maintain the social media calendar for all social media channels. - Maintain all social media platforms including;Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat. - Work on building brand awareness across all social media platforms. - Monitor and support consumer review activity on all social media platforms. - Conduct competitive analysis on a monthly basis. - Use platforms like Google analytics to track all digital metrics across social media and websites. - Plan, evaluate and communicate with all stakeholders along on sponsorships and events. - Search and evaluate partnerships.

- Develop and maintain the social media calendar for all social media channels. - Maintain all social media platforms including;Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat. - Work on building brand awareness across all social media platforms. - Monitor and support consumer review activity on all social media platforms. - Conduct competitive analysis on a monthly basis. - Use platforms like Google analytics to track all digital metrics across social media and websites. - Create and work on implementing coupons, deals and any promotions on website and social media. - Create and work on implementing contests and giveaways on social media. - Work closely with social media influencers.

- Retailer on in the women’s department, selling and fitting shoes to customers. - Using communication skills to please the needs of customers. - Worked in athletic, children’s and women’s dress shoes.

- Created sport specific practice plans for each week of practice - Coached/ Supervised co-ed group of adolescents ages 4-8 year of age in the fundamentals of baseball. - Coached/ Supervised co-ed group of adolescents ages 4-8 year of age in the fundamentals of soccer.

- Retail Associate for the Forward Madison FC Team Store!

This is apart of Big Top Sport and Entertainment LLC. - Worked with Director of Operations on planning, coordinating and management of each event. - Executing all logistical items for reach event (Event timelines, coordinate all rental, and tear down, etc) - Assisted in maintaining all social media outlets (Facebook, Instagram & Twitter) - Assist with implementation of sponsorship contracts (Signage, tickets, social media posts, mass email, website, etc.) - In charge of making contracts and invoices for large events that brought in over 80 vendors. - Worked on planning multiple large company events that took place at Breese Stevens Field.

Student Athlete