Megan Baggott

IDEATE, ORCHESTRATE, SHOOT + EDIT corporate, promotional, editorial and packaging photography · Visual storytelling from concept development to production strategy to execution and implementation with close attention to resonating each brand's unique identity

CAPTURING + CONVEYING THE JOY OF FOOD, FARMERS, + LIFE AROUND THE TABLE. Overseeing daily photography operations aimed at driving business growth and customer engagement, I create captivating product photography in narrative settings. We communicate with audiences on various channels to foster the accessibility of organic, regenerative, sustainable and natural food products. I am inspired to collaborate on storytelling concepts that promote consumer confidence and enthusiasm. I execute the production, styling, capture, and editing of new and revised imagery in a high-volume, autonomous studio, with workflow efficiency and good vibes. My noteworthy accomplishments include: - Enlightening customers about unique, artisanal products, while fostering support for sustainable practices. - Upholding seamless organization, preparation, styling, digital capture, and post-production of various product images, ranging from fresh produce to housewares, elevating the visual appeal. - Maximizing resource efficiency through cost-minded management, employing troubleshooting, repairing, re-purposing, and budget-friendly solutions to optimize material and talent utilization. - Boosting user engagement and Average Order Value (AOV) through impactful visual storytelling strategies implemented across diverse channels including print, website, and social media. - Adapting creative strategies to capitalize on revenue opportunities; using data-driven insights with agility.

DEVELOP + DELIVER ART CONTENT FOR WIDE ARRAY OF NON-FICTION BOOKS As a leader, I spearheaded collaboration among design, editorial, and art teams, fostering a cohesive working environment and ensuring seamless communication with broader stakeholders throughout project lifecycles. By facilitating open communication and teamwork, I promoted creativity and efficiency in project execution. Additionally, I sourced and contracted artists, conducted research, and licensed art in line with project requirements, ensuring the alignment of artistic vision with project goals. Moreover, I took on a mentorship role, guiding producers and associate producers to foster their professional development and growth. My key contributions consist of: • Directing the execution of photography + illustration content for hundreds of diverse non-fiction titles, in a high-volume environment. • Negotiating and overseeing budgets, schedules, and production details, while guaranteeing efficient project execution and adherence to timelines and planned and initiated archiving protocols for future reference. • Authoring a comprehensive photography guideline for contributors, which provides a structured framework for achieving visual excellence from artists.

IDEATE, COLLABORATE + CREATE EDITORIAL IMAGERY THAT INSPIRES DISCOVERY As the head of feature photography for our monthly print publication, and digital edition, I engineered visually captivating content that engaged our audience across various channels. Utilizing innovative approaches, I pioneered new methods to convey recurring themes, ensuring our visual narratives remained fresh and compelling. Additionally, I spearheaded the early exploration of augmented reality production, overseeing the entire project from conceptualization through budgeting to execution. By embracing emerging technologies, we were able to enhance our storytelling and offer immersive experiences to our audience. Through my leadership and creative vision, we achieved greater impact and engagement with our visual content, strengthening our brand presence and connecting with our audience on a deeper level. My major successes are: • Played a leading role in initiating and refining highly successful "The 40 Under 40" annual series. • Planned captivating "Entertaining" features set in diverse locales such as South Africa, Hudson Valley, and Paso Robles. • Led and facilitated to specialized "bookazine" editions showcasing Spain, California, and South America's wine regions. • Captured captivating visuals in Cuba, Ireland, Italy, and Japan.

CURATE VERSATILE GLOBAL IMAGE LIBRARIES FOR FAMILY OF NINE DIVERSE LUXURY BRANDS In close collaboration with Brand teams, we answered imagery needs that forged meaningful identities, upheld Core Values, and supported all potential UX and design applications. As director of photo shoots for corporate + brand projects, I was responsible for ensuring that our creative vision and high standards were consistently met. This involved cooperating with photographers, stylists, and other creative crew to conceptualize and execute photoshoots that resonated with the brand message. Additionally, I managed art budgets, negotiated contracts, and secured usage rights, ensuring that all legal + logistical aspects of the projects were handled smoothly and efficiently. My tenure highlights are: - Building a catalog of 10,000+ cross-functional, multicultural, universally-evocative art assets with photo shoots in Australia, Costa Rica, Vienna, Barcelona, Monte Carlo, Puerto Rico, Miami, Los Angeles, and New York - Resourcefully planning million-dollar projects from concept to final image implementation Selected + directed creative teams including photo crew, props, wardrobe, locations, talent, craft - Research + licensing versatile stock libraries for worldwide distribution - Regulating global property imagery and enforced compliance to Brands’ integrity standards - Back-end management of DAMS

LEAD BUSY PHOTO DEPARTMENT FOR NATIONAL WEEKLY PRINT MAGAZINE WITH OVER 1.5 MILLION readers · Managed dynamic team of seven direct reports including daily status updates, quality reviews, and problem solving for fast-paced pivots · Liaised + presented to Senior Leadership daily, advocated for photo editors’ creative input while ensuring on-brand continuity, remotely produced human interest photo shoots nationwide + aspirational to homespun food shoots in-house · Oversaw sizable analog image library and ultimately developed digital media archive

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