Meg Hintzsche

As the Digital Media Manager, I'm responsible for the hands-on management of online media programs including Search Engine Marketing, Display Advertising, and Social Media Management. I work directly with the Media Director and associated account teams to plan and implement high performance dealer-centric media programs, as well as oversee the day-to-day activities of Junior team members. Overall Responsibilities: • Oversee the Media Team Junior members to ensure quality of work. • Setting expectations of the media team for each OEM and monitor to ensure adherence. • Handling strategic online initiatives across all media accounts. • Working closely with account teams to act as a Media liaison during client meetings and for special requests for reporting or recommendations. • Responsible for making decisions regarding campaign health- when it runs, how it runs, where it runs and how to spend budget effectively for clients • Proactively research, identify, and create new digital media plans to present to clients. • Researches and stays up to date on emerging and trending digital marketing channels and tactics and makes recommendations as applicable across all media programs. • Strategize, implement, and monitor optimizations and campaign health. • Present education material to OEM clients. • Relay monthly reporting to OEM clients and field questions or concerns. Assists Media Director on business development projects. • Consistent growth of all media accounts/programs on a monthly/quarterly basis as set by the Media Director and leadership. • Responsible for finding solutions for all issues specific to program performance, vendor relationships and platform health, client (Brand or Dealer) questions and concerns, and media team matters.

As the Marketing Operations Manager, I’m responsible for the planning and execution of our marketing plan for the year. The marketing calendar consists of promotions, features, product launches, and brand launches alongside activations for our 12 brick and mortar locations. Below is a condensed list of additional responsibilities. - Direct Reports Include - Graphic Design Team, Co-op Marketing Specialist, and Marketing Specialist for Brick & Mortar. - Manage vendor co-op plans and build relationships with outside vendors, brands and partners to help grow the business. - Accountable for execution and results of marketing feature campaigns and promotions. - Supporting Moosejaw’s brand initiatives and maintaining brand consistency across all channels. - Strategize with various partners and teams within Moosejaw to develop key promotional performance plans and goals. - Post promotion performance analytic data reporting to senior management team. - Work alongside Web Content Manager to ensure the path for the customer is clear from browse to checkout and that they’re served with the best experience.

-Main objective is to increase store traffic, conversion and sales to all 11 Moosejaw retail stores. -Overseeing the planning, development, implementation and tracking of retail marketing projects that deliver the required business objectives, and working with various stakeholders to execute these projects. -Develop and execute social media strategy to maximize engagement for retail stores, promotions and events. -Responsible for communicating promotions and project status to retail stores and retail management team to ensure alignment and seamless execution. -Develop and maintain the budget for all retail marketing and individual projects. -Create project plans for all on/off-site events. Coordinating responsibilities to all stakeholders to ensure flawless execution by acting as lead project manager. -Work with printing companies to create signage, outdoor advertising and all things print that highlight Moosejaw's culture and brand. -Supporting Moosejaw's brand initiatives and maintaining brand consistency. -Manage Moosejaw's sponsorship and donation program.

-Manage Moosejaw's sponsorship and donation program. -Planning and maintaining the Retail Marketing budget. -Create, track, and report on all store promotions. -Plan, develop, execute and track Retail Marketing projects. -Responsible for planning and executing marketing efforts in regards to store events, store signage, outdoor advertising, and group programs.

-Maintaining client database, including opportunities for outreach for promotions and special events. -Plan in-store promotions and special events. -Input and update store inventory. -Coordinate staff schedule. -Merchandise existing and new product on sales floor.

-Responsible for receiving daily shipments and replenishment of product. -Responsible for prepping new inventory and merchandising it on the sales floor. -Responsible for maintaining and organized back of house. -Ringing and wrapping all sales. -Assisted in closing procedures and sending daily recap of store's business. -Processed phone orders.