Meet Shah

- 𝐏𝐚𝐢𝐝 𝐀𝐁𝐌 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Leading paid ABM for North America via LinkedIn, Google Ads, Demandbase etc. to accelerate high-intent pipelines. - 𝐅𝐮𝐥𝐥-𝐅𝐮𝐧𝐧𝐞𝐥 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧: Executing 1:1 and 1:few campaigns across Email and Social to drive account engagement and measurable SQL growth. - 𝐒𝐚𝐥𝐞𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Partnering with Sales/SDR leadership on account priorities and lead flow via Salesforce and Pardot. - 𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Spearheading digital ad campaigns for field events to maximize MQL capture and brand visibility in the US market. - 𝐆𝐫𝐨𝐰𝐭𝐡 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Tracking account engagement scores and optimizing spend to ensure ROI on named account bookings.

- Team Leadership & Cross‑Functional Collaboration: Leading a team of 3 (Digital Marketing & Design professionals) while collaborating with Content, SEO, Sales & Development teams to achieve quarterly/annual marketing deliverables - Scaled Demand Gen: Executed multi‑channel ABM campaigns (LinkedIn Ads, Email etc.) that scaled our book of business from 0 to $3M ARR & secured 35 new logos - Strategic Collaboration & Value Proposition Optimization: Partnered with agencies for lead gen & ABM/Brand consultants to redefine ICP, refine positioning, & craft compelling value propositions - driving a 6x ACV growth in 3 years - Pioneered Field & Events Marketing: Represented the company at GITEX 2023—the world's largest startups & tech event in Dubai—to expand service offerings in MENA, engage customers, & conduct competitive analysis on positioning - Key Focus Areas: Go-to-market Strategy (GTM) | ROI & Funnel Conversion Optimization | Revenue & Profit Growth | Attribution & Analytics | Marketing Automation | International & Partner Marketing | Email Marketing

- Executed Global Marketing Strategies: Planned & executed sector‑specific inbound/outbound campaigns across US, EU, UAE, & KSA to drive revenue growth - Data‑Driven Performance Tracking & Optimization: Measured, reported, and refined campaign performance through detailed analysis and behavior analytics tools (e.g., Hotjar), ensuring strategies met revenue goals - Website Optimization & Content Development: Optimized the website with 45+ service pages & 30+ case studies while executing ad hoc marketing activations like podcasts, case study based videos etc. which led to driving leads & MQL growth - Enhanced CRO & Content Distribution: Developed & executed a comprehensive, data-driven plan for CRO & content distribution strategy (audio, video, text) - Key Focus Areas: Lead Gen | Inbound, Content & Social Media Marketing | SEO | SEM| PR & Thought Leadership | Copy-writing | Content Repurposing/Distribution

𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐓𝐢𝐭𝐥𝐞: Analyze & benchmark 𝒆𝑪𝒐𝒏𝒕𝒆𝒏𝒕 best practices ◆ Sentiment & emotion analysis using text analysis APIs & tools ◆ Using tools like Google Trends (for understanding brand awareness) ◆ Social media analytics using digital marketing tools ◆ SEO Audit & e-commerce content analysis

◆ Observed 𝟱𝟬+ 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 at 𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗦𝗮𝗹𝗲 for 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, performed 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, generated 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 using 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 tools & designed an 𝗲𝗹𝗲𝘃𝗮𝘁𝗼𝗿 𝗽𝗶𝘁𝗰𝗵 ◆ 𝗦𝗽𝗲𝗮𝗿𝗵𝗲𝗮𝗱𝗲𝗱 𝟯+ experiential marketing campaigns for a 𝗯𝘂𝗱𝗴𝗲𝘁 of 𝟭 𝗹𝗮𝗸𝗵 which resulted in 𝟭𝟬𝗸 product trials ◆ Performed 𝗯𝗿𝗮𝗻𝗱 𝘀𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 from 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝘀𝘂𝗿𝘃𝗲𝘆 𝗱𝗮𝘁𝗮 & reviews to track 𝗯𝗿𝗮𝗻𝗱 𝗵𝗲𝗮𝗹𝘁𝗵 using tools

◆ Conceptualized & designed a 𝗻𝗲𝘄 𝗕𝟮𝗕 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, developed 𝗯𝘂𝘆𝗲𝗿'𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮 & performed 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝗶𝗻𝗴 ◆ Prepared 𝗽𝗶𝘁𝗰𝗵 𝗱𝗲𝗰𝗸 for the product, devised 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 strategy/ 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵 plan & came up with 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 strategies

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗧𝗶𝘁𝗹𝗲: 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 & 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘂𝘀𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 ◆ Responsible for 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, Lead Generation, 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & Execution, Client Communication, Outbound Marketing, Digital Marketing, Social Media Marketing, Content & Email Marketing strategy ◆ Successfully generated 𝟳𝟬𝟬+ 𝗹𝗲𝗮𝗱𝘀 within 𝟴 𝘄𝗲𝗲𝗸𝘀 with a 𝟮𝟰% conversion rate & analyzed 𝗺𝗮𝗿𝗸𝗲𝘁 𝘁𝗿𝗲𝗻𝗱𝘀 & 𝗱𝗲𝗺𝗮𝗻𝗱 ◆ Identified the 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 and created the 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 for the brand on 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 ◆ Performed 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 and wrote detailed blogs for the company’s blog “Flying Pundit” (optimized for 𝗦𝗘𝗢)