Meetiksha T.

Senior Vice President- Marketing @ YES BANK

About

Marketing professional with an experience of working in the banking, insurance and retail industry. Skilled in brand communication, marketing campaigns, digital and website marketing, negotiations and retail branding.

Country

India

City

Mumbai

Industry

Banking

Skill

Brand Management, Banking, Team Management, Market Research, Management, Marketing, Vendor Management, Digital Marketing, Marketing Strategy, Business Development, CRM, Business Strategy, Customer Relationship Management (CRM), Cross Selling, Competitive Analysis, Direct Marketing, Marketing Management, Social Media Marketing, Negotiation, Strategy

Experience

Senior Vice President- Marketing

YES BANK

2023-3 - Present · 3 yrs 7 mos

Mumbai, Maharashtra, India

Head - Distribution, Customer and Internal Communication

Bharti AXA Life Insurance

2022-4 - 2023-3 · 1 yr

Mumbai, Maharashtra, India

Head - Client Engagement, Deputy Vice President - Marketing

Kotak Life

2021-4 - 2022-4 · 1 yr 1 mo

Mumbai, Maharashtra, India

Assistant Vice President-Marketing

Kotak Life

2019-4 - 2021-4 · 2 yrs 1 mo

Chief Manager - Marketing

Kotak Life

2018-5 - 2019-3 · 11 mos

Mumbai, Maharashtra, India

• Set-up the campaigns team in Kotak Life. • Conceptualize and develop communication strategy for customer engagement, persistency and cross-sell channels. • Negotiate, get the best deals and onboard vendor partners.

Senior Marketing Manager - Omni Channel and Digital Marketing

Reliance Retail

2017-7 - 2018-5 · 11 mos

Mumbai, Maharashtra, India

• Conceptualize and deploy marketing campaigns for Trends (apparels), Digital (electronics), Footprint, Payless (footwear), Vision Express (eyewear) etc; • Develop monthly BTL Marketing activities and set calendar for all formats to drive sales at stores. • Perform pre-analysis and post-evaluation of campaigns

Campaign Manager - Marketing

HDFC Life

2016-1 - 2017-6 · 1 yr 6 mos

•Awarded Employee of the Quarter (Jan, Feb, Mar),2017 •Awarded Employee of the Quarter (Oct, Nov, Dec),2016 • Set up the lead flow and tracking process for cross sell. Reduced lead sharing TAT from 1 week to 2 hours • Worked intensively on automation and process improvements, a project that won accolades on various platforms and enjoyed first-mover advantage for 3 years in the BFSI industry • Automated data cull out process by reducing TAT from 6 days to 1 hour • Adept at launching marketing campaigns, trigger identification, design & implementation

Campaign Manager - Liabilities, Digital Channels and Priority Banking

Axis Bank

2014-11 - 2015-12 · 1 yr 2 mos

Campaign management, activation & acquisition campaigns, direct marketing, market research, brand management, vendor management, industry & competitor mapping, set-up microsites for fulfilment and redemption of reward based campaigns.

Brand Marketing Manager - Digital Channels, Insurance & NRI

HDFC Bank

2011-4 - 2014-11 · 3 yrs 8 mos

• Responsible for the Marketing Communication and Branding initiatives for product portfolios such as NRI, Mobile Banking, Internet Banking, PhoneBanking, BillPay, ATM Banking, Life Insurance General Insurance and Mutual Funds • Conceptualizing / designing / branding of collateral / creatives for Branch / Website / Campaigns and Regional support. • Communication / Campaign testing through media research / branch / customer feedback / visual attention software • Serve as an interface between internal clients ( Product Teams) and the agency to help execute ATL/BTL activities • Conceptualize and manage the release of newsletter which is distributed amongst high value customers who have potential for further investments with the bank