Júlia Medeiros

Operations Analyst - Global Incentives @ Rappi

About

I design efficient strategies to solve operational problems. At Rappi, I’ve grown from hands-on logistics to leading courier incentive strategies in Brazil, working across courier performance, budget, dashboards, and process automation to drive impact throughout LatAm. This journey sharpened my ability to move fast, think strategically, and make decisions backed by data To deepen my technical skills, I’m currently pursuing a Postgraduate in Data Science, especially interested in using data to solve problems and keep creating meaningful improvements. I’m always curious, collaborative, and motivated by challenges with real impact

Country

City

Brazil

Industry

Transportation/Trucking/Railroad

Skill

Trello, Google Workspace, Operation Monitoring, Weather Forecasting, On-call Support, Global Delivery, Budget Monitoring, Strategic Planning, Fleet Operations, Driver Incentives, Operations Analysis, Redash, Snowflake, SQL, Adobe Illustrator, Adobe Photoshop

Experience

Operations Analyst - Global Incentives

Rappi

2024-6 - Present · 2 yrs 4 mos

- Analyzed courier earnings data to identify optimization opportunities and drive cost-efficiency - Designed and executed A/B tests on incentives, achieving a 23% increase in courier acquisition - Led fleet growth and engagement strategies, improving performance and retention aligned with core operational KPIs - Oversaw budget tracking and strategic planning to support efficient resource allocation - Automated reporting workflows, enhancing data accuracy and reducing manual effort - Developed real-time dashboards to monitor incentive operations and support rapid decision-making - Operated as part of a global team, collaborating across Latam to align strategies and share best practices

Operations Analyst - BR Territory Ops

Rappi

2023-11 - 2024-6 · 8 mos

- Analyzed courier and store performance to improve quality, reducing cancellations and order loss - Developed scalable operational playbooks to guide strategic responses across diverse scenarios - Designed a weather forecasting model and contingency playbook to minimize disruption during weather challenged days - Monitored real time KPIs to agilely execute actions and address live operational challenges - Led performance review presentations and delivered strategic insights to expansion teams, supporting growth decisions

Operations Assistant - BR Live Ops

Rappi

2021-11 - 2023-11 · 2 yrs 1 mo

- Managed manual order assignment processes to ensure timely deliveries and operational continuity - Supported courier recruitment, onboarding, and coordination to maintain service levels and meet demand - Provided operational assistance to Turbo couriers in expansion cities - Monitored courier payments and outstanding debts

Graphic Designer

Grupo CEFAPP

2021-6 - 2022-1 · 8 mos

Recife, Pernambuco, Brasil

- Created visual materials for internal and external communications, supporting awareness and educational initiatives - Using Adobe, also created content aligned with brand guidelines and campaign goals - Managed tasks and deadlines using Trello, strengthening project coordination and organization skills - Gained foundational experience in structured workflows, collaboration, and translating company needs into actionable outputs — lessons that later supported my transition into operations