Michael Roberts

Michael Roberts

Chief Marketing Officer @ MetLife

About

Michael is a senior business leader with 20 years of experience in the financial and professional services industries. He has led large teams and managed product P&Ls exceeding $1B. His skills include marketing transformation, strategic partnerships, M&A, strategy development, product management, technology, organizational restructuring, and process improvement. Michael is recognized for his outstanding communication, leadership, and collaborative prowess, as well as his talent for simplifying complexities. As MetLife’s Chief Marketing and Communications Officer, Roberts has responsibility for the development and execution of marketing and communications strategies and customer experiences that deliver material and measurable impact for MetLife’s key stakeholders around the globe. In this role he ensures that marketing and communications are integral to the company’s customer-centric growth engine. He leads his team in adopting an agile, data- and experiment-driven approach across paid, owned and earned channels. Prior to MetLife, Roberts was a principal at The Vanguard Group and chief marketing officer for Vanguard’s Retail Investor Group, the company’s direct-to-consumer business. Before joining Vanguard in 2018, Roberts was chief marketing and digital strategy officer for Bank of America Merchant Services. Roberts also spent four years in marketing roles at TIAA as well as various positions at Citigroup, AlixPartners, Capgemini, and Ernst & Young. He has a Master of Music from Boston University, a B.A. in Music from Dartmouth and a Diploma with Honors from Phillips Exeter Academy. Michael frequently speaks at industry, financial services and client/customer events on AI-driven marketing, marketing transformation, agile marketing, neuroscience applications to marketing, and marketing’s contribution to business outcomes.

Country

United States

City

New York

Industry

Financial Services

Skill

Strategy, Strategic Planning, Leadership, Business Strategy, Business Transformation, Marketing Strategy, Marketing, Analytics, Financial Services, P&L Management, Strategic Partnerships, Digital Strategy, Management Consulting, Brand Management, Budgets, Budgeting, IT Strategy, Business Planning, Competitive Strategies, Corporate Communications

Experience

MetLife

Chief Marketing Officer

MetLife

LinkedIn
2021-11 - Present · 4 yrs 11 mos

New York, New York, United States

Vanguard

Chief Marketing Officer, Retail Investor Group

Vanguard

LinkedIn
2018-10 - 2021-11 · 3 yrs 2 mos

Pennsylvania

Responsible for strategy and marketing for the direct to investor business.

Bank of America Merchant Services

Chief Marketing and Digital Strategy Officer

Bank of America Merchant Services

LinkedIn
2015-1 - 2018-10 · 3 yrs 10 mos

Greater New York City Area

Reporting to the CEO of a Joint Venture between First Data and Bank of America; responsible for strategy, product, pricing, marketing, and digital for the one of the largest merchant services business in the world

TIAA

Senior Vice President, Marketing

TIAA

LinkedIn
2011-6 - 2015-1 · 3 yrs 8 mos

Greater New York City Area

Company senior leadership team member responsible for market and competitive strategy, digital, analytics, creative services, and marketing operations across B2B and B2C businesses

TIAA

Vice President, Enterprise Integration

TIAA

LinkedIn
2010-4 - 2011-6 · 1 yr 3 mos

Greater New York City Area

Reporting to CFO, responsible for the integration of strategic, operational, and financial planning and the improvement of portfolio, program, and project management across the company

AlixPartners

Director of Strategy and Operations

AlixPartners

LinkedIn
2009-1 - 2010-4 · 1 yr 4 mos

Greater New York City Area

Reporting to the CEO, responsible for overall firm strategy, program management of strategic initiatives, and execution of specific operational improvement projects

Citi

Director, Operations and Technology Strategy

Citi

LinkedIn
2008-1 - 2008-12 · 1 yr

Greater New York City Area

Reporting the Citigroup Chief Operations and Technology Officer, responsible for enterprise-wide operations & technology strategy

Citi

Director, Global IT Strategy and Planning

Citi

LinkedIn
2007-5 - 2008-1 · 9 mos

Greater New York City Area

Reporting the Citigroup Chief Information Officer, responsible for enterprise-wide technology strategy

Citi

Senior Vice President

Citi

LinkedIn
2005-9 - 2007-5 · 1 yr 9 mos

Greater New York City Area

Capgemini

Senior Manager

Capgemini

LinkedIn
2001-5 - 2005-9 · 4 yrs 5 mos

Greater New York City Area

EY

Senior Consultant

EY

LinkedIn
1999-2 - 2001-5 · 2 yrs 4 mos

Greater New York City Area

Education

Boston University

Boston University

LinkedIn

Voice

Dartmouth College

Dartmouth College

LinkedIn

Music

Michael Roberts's Contact Information

Email

******@***.com

Phone

(**) *** ****

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