Michael Roberts
Chief Marketing Officer @ MetLife
About
Michael is a senior business leader with 20 years of experience in the financial and professional services industries. He has led large teams and managed product P&Ls exceeding $1B. His skills include marketing transformation, strategic partnerships, M&A, strategy development, product management, technology, organizational restructuring, and process improvement. Michael is recognized for his outstanding communication, leadership, and collaborative prowess, as well as his talent for simplifying complexities. As MetLife’s Chief Marketing and Communications Officer, Roberts has responsibility for the development and execution of marketing and communications strategies and customer experiences that deliver material and measurable impact for MetLife’s key stakeholders around the globe. In this role he ensures that marketing and communications are integral to the company’s customer-centric growth engine. He leads his team in adopting an agile, data- and experiment-driven approach across paid, owned and earned channels. Prior to MetLife, Roberts was a principal at The Vanguard Group and chief marketing officer for Vanguard’s Retail Investor Group, the company’s direct-to-consumer business. Before joining Vanguard in 2018, Roberts was chief marketing and digital strategy officer for Bank of America Merchant Services. Roberts also spent four years in marketing roles at TIAA as well as various positions at Citigroup, AlixPartners, Capgemini, and Ernst & Young. He has a Master of Music from Boston University, a B.A. in Music from Dartmouth and a Diploma with Honors from Phillips Exeter Academy. Michael frequently speaks at industry, financial services and client/customer events on AI-driven marketing, marketing transformation, agile marketing, neuroscience applications to marketing, and marketing’s contribution to business outcomes.
United States
New York
Financial Services
Strategy, Strategic Planning, Leadership, Business Strategy, Business Transformation, Marketing Strategy, Marketing, Analytics, Financial Services, P&L Management, Strategic Partnerships, Digital Strategy, Management Consulting, Brand Management, Budgets, Budgeting, IT Strategy, Business Planning, Competitive Strategies, Corporate Communications
Experience

Chief Marketing and Digital Strategy Officer
Greater New York City Area
Reporting to the CEO of a Joint Venture between First Data and Bank of America; responsible for strategy, product, pricing, marketing, and digital for the one of the largest merchant services business in the world
Michael Roberts's Contact Information
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