Michael Chapman

I lead complex textile rental operations with a strategic focus on profitable growth, reliability, and market differentiation with P&L performance, drive operational excellence across production and logistics, and ensure consistent quality, speed, and cost efficiency. My leadership centers on strengthening customer retention, protecting recurring revenue, and positioning the business as a trusted partner. I build accountable, high-performance teams, elevate standards, and align operations, finance, and service to deliver measurable, sustainable results.

-Leads sales operations, enablement, and team leadership across New England, North Carolina, and Virginia, driving 38% revenue growth and three new strategic partnerships within the first year. -Exceed $1.5M+ in recurring revenue through territory planning, outbound strategy, and field coaching. -Create a company-adjacent video-based training program, shortening rep ramp time by 6 months. -Accelerate quota attainment by 33% and improve new hire ramp time by 40%. -Increase regional territory revenue by 22% YOY by optimizing coverage and improving velocity. -Created and implemented hiring, onboarding, and playbook processes to reduce sales team attrition. -Drive alignment between sales, operations, and service teams, cutting lead-to-close by 19%.

-Co-founded and scaled LeadIn Media, growing revenue to $5M+ annually and serving 500+ clients worldwide across multiple industries. -Built a high-performing team of 30+ marketing professionals, scaling operations across North America and Europe and increasing daily productivity by 78%. -Developed and executed multi-channel marketing strategies, driving an average 32% increase in client lead generation and 28% boost in conversion rates. -Led brand strategy and positioning for clients, resulting in an average 45% improvement in brand engagement and 30% higher customer retention. -Established strategic partnerships with key industry players, contributing to a 38% increase in annual revenue and expanding service offerings. -Designed and optimized digital advertising campaigns (PPC, social, email, SEO), reducing acquisition costs by 35% while increasing ROI by 50%. -Led content marketing and branding initiatives, generating over 1B+ organic impressions and increasing audience engagement by 60%. -Managed CRM systems (HubSpot, NetSuite, Salesforce) to enhance customer relationship management and boost sales conversion rates by 22%. -Led new market expansion initiatives, successfully launching services in 10+ new regions and increasing the client base by 50%. -Conducted high-impact sales presentations, closing $5M+ in digital marketing service contracts. 💡 Key Skills & Expertise: Digital Marketing Strategy | Lead Generation | Paid Advertising (PPC, Google Ads, Meta Ads) | SEO | Content Marketing | Brand Development | Social Media Strategy | CRM & Marketing Automation | Conversion Rate Optimization (CRO) | Data Analytics | Performance Marketing | Customer Acquisition | Email Marketing | Client Relationship Management | Strategic Partnerships | Business Development | Go-to-Market Execution | Market Expansion | Thought Leadership | Campaign Management | Sales Funnel Optimization | Multi-Channel Marketing

-Coached and mentored over 500 professionals across industries, helping them improve sales confidence and performance by 90% within 30 days. -Designed and launched a 30-day online sales training program, achieving an 85% completion rate and increasing participant closing rates by 30%. -Provided personalized sales coaching to entrepreneurs, consultants, financial advisors, and executives, leading to a 50% increase in deal conversions. -Trained non-sales professionals in relationship-based selling, mindset shifts, and NLP techniques, reducing sales reluctance by 35%. -Developed customized sales strategies that helped participants increase revenue by 25% within three months. -Led group coaching sessions and workshops, increasing participant engagement by 60% and ensuring high implementation rates. -Created and delivered multi-channel sales strategies, optimizing client outreach and boosting qualified lead pipelines by 45%. -Consulted with organizations to develop customized sales frameworks, reducing onboarding time for new hires by 50% and improving productivity. -Built a referral-based coaching network, generating 30% of new enrollments through word-of-mouth. -Led sales mindset training, helping professionals overcome fear of rejection, negotiation anxiety, and self-limiting beliefs through applied psychology and NLP. -Developed go-to-market strategies for solopreneurs and consultants, increasing client acquisition rates by 35%. Key Skills & Expertise: Sales Coaching | Sales Strategy | Lead Generation | Business Development | NLP & Mindset Training | Consultative Selling | Relationship Building | Negotiation & Persuasion | Multi-Channel Marketing | Personal Branding | CRM & Sales Automation | Go-to-Market Execution | Sales Funnel Optimization | Presentation & Public Speaking | Client Retention | Performance Improvement | Revenue Growth | Executive Coaching | Thought Leadership | Digital Sales | Customer-Centric Selling

-Led the turnaround of a 93-year-old regional uniform company sales and service division, reversing a 10-year trend of negative revenue growth and achieving a 37% revenue increase through improved sales training and customer retention strategies. -Managed a $15M revenue operation across four locations, leading a team of 45 service and sales leaders. -Developed and implemented a sales and renewal training program, reducing lost business to 4% YoY and driving long-term client retention. -Structured and executed a sustainable talent acquisition, onboarding, and retention model, decreasing employee turnover by 78% YoY. -Lead two successful acquisitions, integrating operations and increasing revenue while maintaining service continuity and customer satisfaction. -Improved Lost Work Day Incident Rate (LWDI) by 85% through area-specific safety training and performance metrics, fostering a workplace safety culture. -Improved cross-functional collaboration between sales, service, and operations, reducing service response times by 30%, leading to a 20% boost in customer satisfaction scores. -Led client relationship management and contract negotiations, securing $7M+ in long-term contracts and increasing customer lifetime value by 40%. -Developed and executed go-to-market strategies, driving a 25% increase in new client acquisition and positioning the company for sustained 15% annual growth. Key Skills & Expertise: Strategic Partnerships | Sales Strategy | Lead Generation | Business Development | Client Retention | CRM & Customer Experience | Team Leadership | Talent Acquisition | Business Planning | Sales Training | Revenue Growth | Organizational Turnaround | Negotiation | Go-to-Market Execution | Employee Engagement | Safety & Compliance | Market Expansion | Operations Management | Process Optimization | Leadership Development | Customer-Centric Selling | Relationship Building

-Managed a $5M P&L operation of a 15K sq. ft. processing plant, overseeing sales, service, plant, distribution, and marketing functions while reporting to the COO. -Led a team including plant manager, sales manager, sales representatives, office manager, and route managers, driving operational efficiency and revenue growth. -Developed a sales, incentive, and communication plan, successfully mitigating a 180% increase in raw material costs while maintaining profitability. -Created a revenue analysis model to identify and retain “at-risk” revenue, achieving 98% client retention and stabilizing long-term contracts. -Exceeded annual sales targets, performing 125% to plan, and increased weekly revenue by 45% through strategic team engagement and flawless execution. -Increased EBITDA by 6% within 18 months by optimizing operational processes, improving sales strategies, and reducing inefficiencies. -Implemented go-to-market strategies that expanded market reach and increased new customer acquisition by 30%. -Strengthened cross-functional collaboration, reducing service delays and improving customer satisfaction scores by 25%. -Optimized cost controls and operational workflows, reducing expenses by 15% while maintaining production efficiency. Key Skills & Expertise: P&L Management | Business Operations | Revenue Growth | Client Retention | Sales Strategy | Go-to-Market Execution | Team Development | Cost Control | Process Optimization | EBITDA Growth | Customer Relationship Management | Distribution & Logistics | Incentive Program Development | Market Expansion | Leadership & Performance Management

-Reported to the Regional Vice President and led the turnaround of a $30M business, overseeing a 100K sq. ft. processing plant, four regional plants, a distribution center, and sales operations, resulting in a 41% increase in operational efficiency and a $1M revenue boost. -Conducted complex data analysis to identify operational inefficiencies, implementing technology-driven strategies that reduced costs by 18% and increased plant productivity by 25%. -Ensured safety compliance and operational excellence, leading to a 40% reduction in workplace incidents and a 20% improvement in safety audit scores. -Mentored and developed three executives for leadership roles, contributing to a 50% improvement in internal promotion rates and reducing leadership turnover by 35%. -Managed ten direct reports, including three sales directors, four branch managers, plant managers, and two plant supervisors, driving a 15% increase in team efficiency and a 28% boost in employee engagement. -Facilitated $62K in renewal contracts within six months, leading a team of 40+ service leaders through structured sales training, weekly targets, and performance incentives, achieving a 22% increase in contract renewal rates. -Tripled operating income within five months, streamlining processes, reducing waste by 30%, and increasing recurring revenue growth by 45%. -Improved customer satisfaction KPI by 65% through enhanced employee training, proactive client engagement, and service optimization, resulting in a 30% reduction in churn rate. Key Skills & Expertise: P&L Management | Business Turnaround | Operational Strategy | Revenue Growth | Sales Leadership | Customer Retention | Process Optimization | Performance Management | Talent Development | Recurring Revenue Growth | Distribution & Logistics | Client Relationship Management | Leadership Development | Market Expansion | Employee Engagement | Safety Compliance | Cost Reduction | KPI Optimization

-Managed hub operations for a 450K sq. ft. distribution center, overseeing 15 managers and 44 supervisors, optimizing logistics and delivery efficiency for millions of packages annually. -Achieved Package Center of the Quarter (Q1FY’02) by leading operational improvements that increased on-time delivery rates by 30%. -Improved Delivery Scan KPI by 45%, enhancing package tracking accuracy and reducing misroutes, resulting in a 15% improvement in customer satisfaction scores. -Reduced employee turnover by 71% through enhanced training programs, leadership development, and retention strategies, leading to a more engaged and productive workforce. -Decreased cost per piece by 4%, saving millions in operational expenses annually, by implementing cost-reduction strategies and process improvements. -Led cross-functional teams in logistics, transportation, and package handling, ensuring seamless coordination between sorting operations, dispatch, and final-mile delivery. -Created and implemented efficiency initiatives that reduced package handling errors by 25% and improved sorting accuracy by 35%, increasing overall network performance. -Developed and executed performance management strategies, improving shift productivity by 20% while maintaining workplace safety compliance and regulatory standards. -Collaborated with corporate leadership to roll out automation upgrades, improving package flow and reducing operational bottlenecks by 30%. -Implemented team engagement programs, increasing employee morale and driving a 25% increase in workforce efficiency and attendance rates. Key Skills & Expertise: Logistics Management | Distribution & Supply Chain Operations | Workforce Optimization | Process Improvement | Cost Reduction Strategies | KPI Management | Package Handling & Delivery | P&L Oversight | Transportation Management | Leadership Development | Performance Management | Training & Retention | Operational Efficiency | Compliance & Safety | Labor Relations