marcos ramos

iG is one of the biggest internet portals in Brazil (www.ig.com.br). I was part of iG’s early days as a startup business in the market place by helping to develop and structure its Ad Sales Marketing department. Responsible for creating, implementing and managing projects for iG’s clients. Assist on Marketing initiatives and support on building Marketing strategies for advertisers. Spearhead cross promotion within iG’s brands and internal sections. Help to control and track marketing budget and also responsible for creating and ordering premiums for the trade-market.

Responsible for creating tailored print and online advertising for clients.

Focused on the planning and development of integrated marketing and communications strategies for our clients. Manage content creation and production for multi-platform initiatives (digital and offline). Account planning. Develop and expand communication and marketing strategic process to best deliver exclusive and one of a kind brand experiences. Market research analysis and build KPIs to reach and meet client’s goals. Manage financial reports to better budget allocations within the company. Make sure that our goals as a department walk hand in hand with the overall financial goals of the company.

Initiate discussion with advertisers to understand their objectives, production needs and target audiences/platforms, recommending best practices, crafting solutions and developing innovative and effective campaigns. Have voice in every production proposal and concepts to be pitched. Manage production flow and budget for Brazil, Los Angeles and Miami.

* Responsible for building Sponsorship and Promotions packages for advertisers (storytelling * research * pricing). Accompany Sales Executives to clients meetings. Help the Ad Sales Director on controlling the T&E Budget as well as to help on strategic analysis on clients investments based on ABC Analysis. Manage own portfolio of small and medium clients.

Responsible for creating and developing creative solutions and commercial formats for clients on the following platforms: online, on-air and on the ground events. Help to create and implement trade-marketing campaigns. Budget control. Be the liaison between our internal teams of content, marketing and Ad Sales. Core Accomplishments - Development and launch of MTV’s first B2B Ad Sales website, which resulted in faster and optimized communication amongst MTV’s reps and Ad Agencies in Brazil. - Creation of U2’s sponsorship package that paved the road for the band to come for the first time to Brazil in 1998. All sponsorship quotas were sold (AB InBev, Pepsi e C&A).

Deliver creative solutions for clients out of Los Angeles. Work with the Pan Regional Marketing department on campaigns throughout Latin America. Manage production flow and budget for both Brazil and Los Angeles. Manage Brazil’s Sponsorship & Promotions Team. Make sure that all clients’ production requests are being fulfilled and delivered on time. Work with other S&P Teams in Latin America (Mexico, Argentina, Venezuela, Colombia and Miami) on local client requests and be the hub of information.

Develop 2bTube's pan regional business by building relationship with Miami's agencies and clients. Deliver creative content ideas using 2bTube's roster talent channels and successful international formats. Provide assistance to promotional activities in Latin America such as trade shows, product presentations and other events. Deliver post buy support to brands and agencies to follow-up on sales and ensure that content delivery is on track with what was pitched during the sales process.