Charlotte Harper

MD & Digital Marketing Consultant @ Cameo Digital

About

I run Cameo Digital, a freelance consultancy based in the North East of England. My focus is on two key areas, where I apply strategic thinking and creative problem solving to make a real difference for my clients: Analytics & Measurement I help businesses build measurement strategies that take them beyond what GA4 tracks out of the box. That means understanding the customer actions and behaviours that matter most to your business, and designing the right tracking architecture to capture it. I handle implementation in GA4 and Google Tag Manager, and develop custom Data Studio dashboards to ensure reporting is clear and easy to use. I particularly enjoy solving non-standard analytics problems: capturing behavioural data that standard tools miss, integrating analytics with CRM systems, and helping teams move from data collection to data interpretation. SEO Strategy I specialise in complex SEO challenges: site and keyword architecture for brands with longer purchase journeys, large-scale migrations, international expansion, and technical problem-solving where surface-level fixes aren't enough. I've worked across B2B, ecommerce, education, travel, manufacturing, logistics and a range of other sectors over 17 years. More recently I've been developing strategies that account for AI-driven search and generative engine optimisation. My background Before founding Cameo Digital in 2016, I was Digital Director at one of the North East's largest digital marketing agencies, leading a team of 30+ marketers and playing a central role in business strategy and growth. I founded Cameo to do things differently, allowing clients to directly access senior expertise with no account management layers or agency overhead. I'm pragmatic and down-to-earth, and my blend of analytical rigour and creativity helps me design strategies that are achievable and which generate real results, whether that's through direct consultancy, hands-on implementation, or training in-house teams to take ownership of their analytics and SEO.

Country

United Kingdom

City

South Shields

Industry

Marketing & Advertising

Skill

SEO, Web Analytics, Digital Marketing, Google Analytics, Online Marketing, PPC, Online Advertising, Email Marketing, Conversion Optimization, SEM, Affiliate Marketing, Copywriting, Social Media Marketing, Landing Page Optimization, Social Media, Google Adwords, Analytics, Search Advertising, Google Webmaster Tools, Web Content

Experience

MD & Digital Marketing Consultant

Cameo Digital

2016-8 - Present · 10 yrs 2 mos

Newcastle upon Tyne, United Kingdom

Cameo Digital is a Search Engine Optimisation consultancy based in the North East. With a team of senior consultants based in the North East of England, Cameo Digital specialises in high-level digital marketing consultancy, projects and training. As a collective, our pared-down structure means you work directly with our senior digital marketing consultants – no opaque account management or complicated team structures. We have no salespeople, flashy offices or pool tables. Instead, we focus on what matters: delivering outstanding quality work and superb value for money.

Digital Performance Director

Silverbean | Certified B Corp™

2015-3 - 2016-8 · 1 yr 6 mos

Newcastle upon Tyne, United Kingdom

Led Silverbean's services division and a team of 30, developing and expanding our service offering to maximise the digital performance of all Silverbean clients. Defined new agency services positioning and point of view to support ambitious growth plans.

Head of Search

Silverbean | Certified B Corp™

2014-3 - 2015-2 · 1 yr

Newcastle upon Tyne, United Kingdom

Responsible for service delivery of SEO, Content Marketing and Social Media, heading up a 12-person team.

Senior Digital Innovations & Web Projects Manager

Silverbean | Certified B Corp™

2013-9 - 2014-3 · 7 mos

Newcastle upon Tyne, United Kingdom

Working on the creation and day-to-day running of an agency-wide R&D and innovations strategy, as well as managing internal web development and liaising with external web development agencies to oversee client web optimisation projects.

Senior Search Marketing Analyst

Silverbean | Certified B Corp™

2012-10 - 2013-9 · 1 yr

Newcastle upon Tyne, United Kingdom

Heading up the link building team at Silverbean, working to improve the efficiency and effectiveness of our link building proposition as well as that of the SEO service overall.

Search Marketing Analyst

Silverbean | Certified B Corp™

2012-4 - 2012-10 · 7 mos

Newcastle upon Tyne, United Kingdom

Responsible for developing client SEO strategies as well as developing and improving the overall SEO service to ensure the maximum ROI for our clients.

Client Services Executive

Silverbean | Certified B Corp™

2011-12 - 2012-4 · 5 mos

Newcastle upon Tyne, United Kingdom

As Client Services Executive I assisted with reporting, analysis and implementation for our clients' SEO campaigns.

Web Marketing Assistant

DLC Worldwide

2010-9 - 2011-11 · 1 yr 3 mos

Durham, United Kingdom

Responsible for SEO and Social Media strategy and implementation across a portfolio of websites. Oversaw DLC Worldwide's affiliate programme, and assisted with PPC, display advertising, email marketing and web/graphic design.

Online Marketing Executive (Content, Social Media, Insight)

DFDS

2010-1 - 2010-9 · 9 mos

Responsible for social media and web analytics, supported content development and SEO.

Web Marketing Assistant

DFDS

2009-4 - 2010-1 · 10 mos

Web content, conversion optimization, banner design, web analytics/insight.

Website Admin

Soundware

2005-11 - 2009-4 · 3 yrs 6 mos

Newcastle upon Tyne, United Kingdom

Web content, copywriting, email marketing. Designed, developed and maintained customer order/stock database and customer mailing list, as well as extensive original website content.