Jeanne McLaughlin

New Issue IQ is a fast-moving B2B SaaS startup transforming how new issue corporate bonds are evaluated and traded. Our platform automates manual workflows, centralizes fragmented data, and helps institutional investors move faster with better information. New Issue IQ continues the evolution and electronification of the credit markets by bringing transparency and unprecedented efficiency to the primary corporate bond market. New Issue IQ helps some of the most sophisticated asset managers and credit market professionals easily access information and simplify their workflows for new issue bonds by delivering aggregated data, analytics, investment insights, and trading in a centralized hub.

Partnering with early-stage and growth companies in fintech, financial services, and investment platforms during key pre- and post-funding phases. Working with founders to accelerate growth through ICP definition, brand positioning, competitive analysis, go-to-market planning, team buildout, and product launches.

Founded by KKR Co-Head of Global Private Equity, Pete Stavros, Ownership Works partners with leading private equity firms and global financial institutions to establish employee ownership as the new standard of socially responsible business and investing.

InvestX is a FinTech startup building a secondary trading platform (ATS) for pre-IPO shares for banks and sell-side investors. The company also aims to democratize access to private markets via alternative investment funds and SPVs made available to institutional investors, wealth management firms, financial advisors, and accredited investors. As EVP/CMO, I focused on brand building, go-to-market strategy, and product-market fit, while growing a team and establishing efficient marketing operations to drive demand generation, product marketing, sales enablement, and PR/media relations.

Driving revenue-focused, sales-connected marketing programs for high-growth, newly-public company in the competitive electronic trading market for fixed income, credit, derivatives, equities and ETFs.

Developed the strategy and lead all global marketing activity for the fixed income and foreign exchange division of UBS Investment Bank; Focus on electronic trading platforms, technology, tools, content and solutions.

Marketing and brand management for UBS' Fixed Income, Derivatives, and FX businesses in the Americas. Focusing on electronic trading capabilities and platforms for SEF aggregation and corporate bond trading.

Marketing strategy and campaigns: Developed measurable, targeted programs with the appropriate channel mix of traditional, digital, social, thought leadership, events and content marketing. Oversaw creative development and collaborated with outside agencies and media buyers. Branding and culture: Strengthened, maintained, and evolved the brand through consistent messaging and industry exposure. Promoted philanthropic initiatives and encourage visibility of employee engagement.Branding and culture: Strengthened, maintained, and evolved the brand through consistent messaging and industry exposure. Promoted philanthropic initiatives and encourage visibility of employee engagement. Content marketing: Worked with business heads and agencies on thought leadership pieces and solutions focused content with multiple distribution channels including company website, whitepapers, webinars, email, events, blogs and LinkedIn to maximize reach. Sales support: Armed sales team with high-quality benefits-focused sales materials. Produced brochures, sales sheets, emails, presentations, and promotional items.

Lead partner on company-wide digital transformation. Created innovative marketing and communications strategies to acquire new business, retain customer base, and strengthen brand for three distinct lines of business. Investment Research and Data Products, Digital Content Provider and Publisher, Mutual Fund Management.

Directed and coordinated international marketing teams for leading financial trade association with offices in New York, Washington DC, Hong Kong and London. Successfully promoted the Association’s mission, leadership and programs which led to increased membership and revenue.

Responsible for design, standardization, and production of marketing materials used to promote the firm and its funds to investors.