McKenna LaFave

McKenna LaFave

Marketing Director @ Thrifty Traveler

About

I fancy myself a strategic problem solver. My niche? Spotting the gaps in a brand’s marketing efforts—and building smart, clear, and actionable strategies to close them. From social media to email marketing to copywriting, I’ve done it all. I’ve helped a wide range of brands—from public relations firms to floral, home, and garden retailers, event production companies, and nonprofits—create and execute marketing strategies that drive real, measurable results. With experience across content creation, brand strategy, and campaign execution, I bring both creativity and clarity to the table. My approach is rooted in thoughtful planning, sharp messaging, and outcomes you can actually track. I thrive on helping brands not just “do marketing,” but do it with intention—and see the impact.

Country

United States

City

Minneapolis

Industry

Marketing & Advertising

Skill

Social Media Consulting, Social Media Communications, copywriter, Copy Editing, Digital Channels, Digital Marketing, Executive Production, Budgeting, Budget Management, Event Management, Email Marketing, Copywriting, Video Editing, Web Content Writing, Search Engine Optimization (SEO), Creative Writing, Marketing, Marketing Strategy, Social Media Marketing, Social Media Advertising

Experience

Thrifty Traveler

Marketing Director

Thrifty Traveler

LinkedIn
2025-8 - Present · 1 yr 2 mos

Freelance Social Media Strategist and Content Creator

2025-2 - Present · 1 yr 8 mos

Freelance Copywriter

2024-4 - Present · 2 yrs 6 mos
Free People

Product Flow Associate

Free People

LinkedIn
2016-7 - Present · 10 yrs 3 mos
Heroic Productions

Marketing Director

Heroic Productions

LinkedIn
2025-1 - 2025-8 · 8 mos

Minnesota, United States

Heroic Productions

Marketing Manager

Heroic Productions

LinkedIn
2022-11 - 2025-1 · 2 yrs 3 mos

Minneapolis, Minnesota, United States

Koehler & Dramm Wholesale Florist

Assistant Marketing Manager

Koehler & Dramm Wholesale Florist

LinkedIn
2021-9 - 2022-11 · 1 yr 3 mos
Bachman's Inc.

Marketing Specialist

Bachman's Inc.

LinkedIn
2019-8 - 2021-6 · 1 yr 11 mos
Salon Lili

Marketing Receptionist

Salon Lili

LinkedIn
2018-10 - 2019-8 · 11 mos

Edina

Minnesota Wild

Event and Social Media Intern

Minnesota Wild

LinkedIn
2017-1 - 2017-12 · 1 yr

Greater Minneapolis-St. Paul Area

Spotlight Media Relations

Communications Summer Intern

Spotlight Media Relations

LinkedIn
2017-5 - 2017-8 · 4 mos

Greater Minneapolis-St. Paul Area

Education

University of Minnesota

University of Minnesota

LinkedIn

Communication, Journalism, and Related Programs

2015 - 2017 · 2 yrs
University of Minnesota Duluth

University of Minnesota Duluth

LinkedIn
2014 - 2015 · 1 yr

McKenna LaFave's Contact Information

Email

******@***.com

Phone

(**) *** ****

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