Ryan McGowan

Household Portfolio: Resolve, Woolite, Easy-Off, Rid-X

Lysol

Air Wick Led strategic development and execution of omni-channel marketing campaigns for Air Wick Scented Oils, Essential Mist, and Cause initiatives. Worked with brand team to expand muti-cultural marketing efforts from linear to social, OLV, and custom content partnerships. Collaborated with cross-functional leadership taskforce to apply match market testing framework to Air Wick’s social and OLV campaigns. Rapidly scaled successful pilots to maximize net revenue potential. Partnered with media director and agency partners to vet and identify AOR for portfolio influencer activations.

PVH Heritage Brands: IZOD, Van Heusen, Speedo, Warner’s Partnered with brand sales leads and CMO to identify insight-driven business objectives and KPIs for Heritage Brands’ consumer-facing advertising activity. Oversaw in-house development, activation, and optimization of omni-channel media campaigns. Spearheaded the launch and implementation of statistical model to enable match market lift measurement for digital media pilots. Led the strategic development, activation, and measurement of sales-driving digital media pilots across e-commerce, retail, and wholesale sales verticals. Analyzed return on investment of successful digital pilots, scaled impactful activations to drive immediate results. Designed consumer segmentation and audience refresh for all PVH Heritage Brands. Identified growth-driving audiences and opportunities to grow competitive market share in key sales verticals. Worked with CRM team to ensure that owned first party data segments were fully integrated and leveraged across newly on-boarded Google Marketing Platform

Accounts: BlackRock, iShares Led the strategic development and implementation of 12 unique cross-channel consumer and B-to-B campaigns. Headed transition from product focused advertising to a consolidated audience first approach across consumer and B-to-B businesses. Worked with closely with brand marketing team on iShares creative and strategic refresh. Managed and trained team of 6 direct reports. Responsibilities included identifying and setting goals, preparing annual performance reviews, and working with the account manager to oversee day to day development.

Accounts: Campbell Soup, Chunky, Well Yes, Swanson Led development of cross-channel campaigns for four Campbell’s products consisting of over $75MM in annual spend. Managed implementation of advertising campaigns including the Well Yes product launch and custom ESPN Fantasy Football integration for Chunky. Implemented data driven media strategy for Campbell’s flagship soup business by identifying a positive correlation between unique weather conditions and sales volume resulting in a year over year lift in brand awareness and consideration. Oversaw the day to day account processes and served as the primary point of client contact. Maintained status reports to ensure efficient workflow to meet and manage deadlines across all internal agency teams

Accounts: IHOP, North American Breweries, Ethan Allen, Eggland's Best Developed comprehensive national and local media plans across television, digital, radio, and outdoor media channels. Worked with media vendors, partner agencies, and internal buying teams to execute campaigns. Day to day responsibilities included managing deliverables, compiling billing, trafficking creative, coordinating reporting, and assisting in development of new business pitches.

Accounts: Lacoste, Lacoste L!VE, Lacoste Home, Vichy Assist in the development of US advertising platforms (print, outdoor, digital, and social media). Execute media strategy for luxury consumer brands Lacoste, Vichy and The Swatch Group; plan and buy advertising space and manage advertising budgets. Generate competitive research and analysis of ad placement opportunities to drive client’s brand communications and reach target audience. Manage daily and weekly communication with client marketing executives to report on media activity, adjust strategy and confirm advertising priorities. Negotiate on behalf of clients to secure the best space, favorable rates and added-value program features to achieve advertising objectives. Co-manage agency internship program. Recruit, interview and select interns. Train and manage the activities of interns on a client project basis.