Matt McElroy
Creative Director
About
As Creative Director at the Los Angeles Kings since January 2026, I am dedicated to delivering innovative marketing strategies and creative services that enhance brand visibility and fan engagement. My work is supported by a strong foundation in print design, branding, and social media marketing—skills integral to driving impactful campaigns. With over six years of graphic design and marketing experience in professional hockey, I have contributed to teams such as the Ontario Reign and Vegas Golden Knights. My goal remains to create visually compelling and strategically driven campaigns that foster meaningful connections and strengthen team identity.
United States
Seattle
Sports
Print Design, Branding & Identity, Social Media Marketing, Advertising Campaigns, Storyboarding, Adobe Creative Suite, Leadership, Graphic Design, Social Media, Project Management, Logo Design, Microsoft Office, Microsoft Word, PowerPoint, Microsoft Excel, Adobe Illustrator, Public Speaking, Management
Experience
Creative Director
Seattle, WA
Director, Creative Services & Marketing
Los Angeles Kings
El Segundo, California, United States
Sr. Manager Marketing & Creative
Ontario Reign
Ontario, California, United States
Graphic Designer
Vegas Golden Knights
Las Vegas, NV, United States
Graphic Designer
Ontario Reign
-Design and Produce all Graphic assets for print pieces, social elements and web campaigns -Work directly with all lines of business to ensure creative needs are met in a timely manner -Responsible for designing a variety of logos for events and Theme Nights to be used across all platforms in conjunction with the already established Reign brand -Created specialty jerseys for multiple theme nights that have raised over $150,000 in the 2018-19 season for charity -Created new Motion Graphics for the Reign and Developed and Produced the “Reign in 60” weekly series -Worked with LA Kings on creative content such as Wallpaper Wednesdays, FanBoni, and Bailey’s Buddies
Associate Graphic Designer
Ontario Reign
Guest Relations Host
Disneyland Resort
• Guest Relations Host at Disneyland and Disney’s California Adventure • Attractions Host at the Twilight Zone Tower of Terror in Disney’s Hollywood Studios and Storybookland Canal Boats in Fantasyland at Disneyland - Responsible for safely and efficiently operating a ride while providing courteous service and a thorough show experience for guests - Received accolades from guests and co-workers for outstanding guest service
Graphic Designer
VNation
As the head designer at Vnation I handled multiple projects at a time with a variety of mediums and applications such as apparel design, logo design and uniform design for sports including hockey soccer and baseball.
Graphic Designer
• Designer of the Springfield Thunderbirds (American Hockey League) Logo and Key Brand Elements • Named “Rookie of the Year” on Chris Creamer's Sports Logos blog in 2015 with work featured on Yahoo Sports and the Toronto Star. • Uniform Designer for the Brooks Bandits of the Alberta Junior Hockey League and the Australian Armed Forces Hockey Team. • Apparel Designer for Beauty Status Hockey Co.
Education
Northern Arizona University
Mechanical Engineering
Matt McElroy's Contact Information
Phone
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