
mccallen moser
associate marketing manager
About
Assistant Merchant at Gap Inc at Gap Inc./ Gap
united states
dallas
apparel & fashion
marketing, public relations, powerpoint, corporate communications, leadership, microsoft excel, merchandising, fashion writing, brand development, public speaking, fashion, brand management, organization, time management, organizational effectiveness, organizational development, human development, organizational structure, organizational culture, apparel, sap, social media
Experience

associate marketing manager

global assistant merchant
gap

global merchant
gap

assistant merchant
j.crew
* Managed Men’s Pants and Shorts as an omni-channel retailer * Responsible for product’s entire life cycle – product development, product assortment, investments, and in-season management * Oversaw project timelines and cross functional partnerships with Planning, Production, Design, Brand Creative, and Allocation in order to ensure high quality product, brand consistency, and maximize sales * Presented strategic vision, assortment plans, and current sales in quarterly meetings to merchandising and cross functional team

corporate communications intern
calvin klein
* Tracked daily press mentions, both online and print, while simultaneously developing a database of blogs and websites to track for future press mentions * Compiled weekly press highlights and distributed to the executive committee and corporate partners to maintain brand awareness and align internal perspective with customer perception * Wrote product descriptions for new items * Attended Women’s Calvin Klein Collection Resort show and compiled report of all press received on the event * Organized advertising campaign photos * Researched unique opportunities for future window displays

founder and designer
beads by m&m
* Designed and produced robust jewelry assortment consisting of necklaces and bracelets * Analyzed target markets and proposed product distribution plan to 2 selling locations, a Spa in Florida and a Boutique in Kentucky, resulting in additional sales and larger customer base

merchandise assistant
j.crew
* Analyze sales and inventory levels in order to recommend action steps needed to meet weekly sales plan * Monitor competitive landscape in order to identify growth opportunities and threats, as well as ensure pricing strategy remains appropriate to drive strong retail performance * Oversee project timelines and cross functional partnerships with Planning, Production, Brand Creative and Allocation in order to ensure high quality product, brand consistency, and customer service * Collaborate with Production on all product development to ensure original vision is executed while maintaining a low cost, high quality strategy * Review historical quarterly sales and customer feedback in order to refine assortment offering to meet highest demand * Present strategic vision, assortment plans, and current sales in quarterly meetings to J.Crew Factory team and President * Architect website layout to ensure quality customer experience and highlight seasonal product * Monitor store signage, promotions, and visual merchandising to optimize sales and customer experience

marketing intern
zeumo
* Launched online platform for startup company aimed to help high school students better share and organize information regarding clubs, sports teams, and extracurricular activities; designed to help students with time management and daily organization * Managed 5 student ambassadors at 2 Beta schools, meeting on a weekly basis to train on and publicize the platform amongst peers * Translated student feedback from focus groups at Beta schools into product enhancements, improving website functionality and value proposition * Attended club fairs to bring awareness to the product and interact one-on-one with target market resulting in higher student participation and retention rate

marketing intern
saks fifth avenue
* Started initiative to incorporate social media into the Saks shopping experience; including dressing room technology, social media touch points throughout the store, and interactive window displays * Managed and organized new VIP Customer Strategy program, designed to create stronger relationship with highest revenue producing customers * Identified strategic buzz marketing opportunities across local and national markets * Produced check requests for charitable donations from all 42 Saks locations across the country * Human and Organizational Development Internship – took part in classes while interning and created an Organizational Analysis of Saks Fifth Avenue
Education
duke university - the fuqua school of business
art history
Studied abroad in Florence, Italy."]
vanderbilt university
art history
Activities and Societies: Alpha Kappa Psi Business Fraternity, Vanderbilt Hustler (Newspaper), Delta Delta Delta Panhellenic Sorority, Corporate Sponsorship Committee Member for Kickoff Cookoff philanthropic event
mccallen moser's Contact Information
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