Matthew Rose

IMC is a technology-driven trading firm with offices in Amsterdam, Chicago and Sydney. We develop innovative technology and employ advanced trading strategies to make markets on more than 100 of the world’s best-regulated trading venues.

Responsible for social media campaigns, strategy and optimisation for key product groups.

Responsible for the content strategy for 'Secure Banking'. ABN AMRO serves retail, private and commercial banking customers in the Netherlands and across the globe. Along with a comprehensive range of products and services, we offer in-depth financial expertise, extensive knowledge of numerous sectors and an international network supporting our customers’ domestic and international operations. See less

Responsible for social media and content strategy. EDGE Technologies is a real estate developer of a new generation of innovative, healthy and sustainable buildings.

Responsible for digital marketing strategy and tactical execution of content and advertising. Pack is an on-demand digital platform which connects flexible workers with potential employers. Via Brunel.

Responsible for all digital communications for Team Brunel during the Volvo Ocean Race. High-over strategic and tactical marketing planning and execution of content and advertising. Solely responsible for the commercial and organic goals of Brunel’s sponsorship of Team Brunel, as well as budget and agency relationship management. The Volvo Ocean Race is the longest and toughest around-the-world sailing competition. Team Brunel finished in 3rd place after a nail-biting final leg from Gothenburg to The Hague. Interim position via Brunel.

Solely responsible for the digital marketing strategy, with a focus on the online customer journey. Broad responsibilities ranging from (new) website development, search engine marketing, social media strategy and email marketing. Coordination of a 2 person team including a content marketeer and a graphic designer. Highly involved in overall marketing strategy, agency management and budget control. Boretti is a leading kitchen appliance brand based in Amsterdam.

Responsible for the development, implementation en optimisation of social media campaigns within the Retail unit of Digital Banking. Responsibilities include briefing internal stakeholders, concepting, content creation, adveritising strategy, evaluation and reporting. ABN AMRO serves retail, private and commercial banking customers in the Netherlands and across the globe. Along with a comprehensive range of products and services, we offer in-depth financial expertise, extensive knowledge of numerous sectors and an international network supporting our customers’ domestic and international operations.

Responsible for the digital marketing strategy from a central level. - Collaborate with brand & area marketing teams with regard to digital initiatives in order to grow the business in core markets - Roll out of digital strategy and integrated marketing campaigns - Social media - strategy, content management, community management, advertising, advisory roll toward agencies - Social listening & analysis - strategy, execution and evaluation - Accelerate brand marketing knowledge related to digital development - Monitor digital performance and measure the success of efforts to identify learning across the region - Assist marketing team in development of media plans to ensure digital media is effectively supporting the overall media plan Orangina Schweppes International is part of one of the largest soft drink producers in Europe, Suntory Beverages Foods Europe (SBFE), which is a full subsidiary of Japanese beverages Group Suntory. SBFE is a major company in the Beverages sector whose quality branded products are enjoyed around the world. It has a workforce of over 2,000 employees, sales volumes of 1.3 billion liters and a turnover of almost €1billion. The principal activity is the production and commercialization of carbonated soft drinks and still drinks, under premium brands such as Schweppes, Orangina, Dr Pepper, Trina, Oasis, La Casera, Lucozade and Ribena.

Responsible for creating and executing the online marketing and social media strategy. - Digital strategy from concept to execution to evaluation - Social media strategy - community management, advertising, content creation, activation, campaigns - E-mail marketing strategy- concept, analysis, evaluation, managing partners, agencies and internal stakeholders - Website development - strategy, analysis, content creation, search engine marketing - Executing campaign based marketing and communication (on/offline) with marketing team - concept, execution and evaluation - Managing, briefing, providing feedback and creative judgement to creative, technical, digital bureau, advisers and other suppliers. - Devise and carry out consumer and market research - periodic online research, analysis, focus groups. - Guarantee quality (online) corporate identity and brand awareness - Responsible for digital marketing budget and planning - Management of two marketing and communication team members - Adviser to management team Spa Zuiver is the largest personal health and wellness company in Amsterdam offering a 13.000m2 Spa, sport facilities such as fitness, tennis and squash, a hotel and a meeting centre. Voted number 1 wellness centre of Noord-Holland 2011, 2012, 2013 and 2014.

Identifying and pursuing new sales opportunities and leads in compliance with the company strategy and establishing strong relationships with small/ medium enterprises and using them to win business. Furthermore, support of the Sales Manager with team operations. Spa Zuiver is the largest personal health and wellness company in Amsterdam offering a 13.000m2 Spa, sportfacilities such as fitness, tennis and squash, a hotel and a meeting centre. Voted number 1 wellness centre of Noord-Holland 2011 and 2012.

Core Modules: Business Strategy, Change Management, Innovation Management, Personal Selling and Sales Management, Marketing Communications, Market Research, B2B Marketing Thesis: A critical study into the motivation and performance of employees during an economic downturn: A case study of a Dutch retail company (Grade: A) Graduated with 1st Class Honours Winner of the Bank of Scotland Corporate Award for Most Viable Business Concept "RGU voted best modern university in the UK according to the Times Good University Guide."