Matías Bras Harriott

Director of Ecommerce | Quiksilver · Roxy · DC Shoes · RVCA · Ala Moana · Mercado Libre Passionate about digital transformation and delivering an exceptional online shopping experience, I lead the end-to-end strategy and operations for ecommerce and customer service channels across leading fashion and sports brands. Key Responsibilities ▸ Define and execute the commercial and digital marketing plan, including performance campaigns, social media, and affiliate programs. ▸ Manage annual budgets, optimizing ROI and ensuring sales and profitability targets are met. ▸ Oversee online channel stock and logistics, guaranteeing product availability and a seamless delivery experience. ▸ Supervise the Customer Service department by implementing omnichannel support protocols and AI-driven solutions to improve response times and satisfaction. ▸ Lead cross-functional teams in photography, design, content, and catalog management, promoting best practices and brand standards. ▸ Develop and implement metric analysis systems and dashboards (traffic KPIs, conversion, average order value, and CLV). ▸ Integrate artificial intelligence solutions for personalized offers and internal process automation. ▸ Create synergies with Product, Finance, and Operations teams to align objectives and optimize cross-functional processes. ▸ With a strategic, results-driven approach, I combine business vision, data analysis, and team leadership to drive growth and innovation in the ecommerce ecosystem.

Brickless Group has been created with the objective of contributing to the democratization of ecommerce in Argentina, offering the possibility of buying and receiving several brands and products from the United States. TheCocobox.com is its main project, being the first and only Argentines to obtain Amazon's endorsement to operate directly with its marketplace, offering its entire catalog through a cross border system and performing all the logistic process necessary to buy and receive directly in Argentina. I´ve been in charge of the business plan, as well as the technological agreements with Amazon and its subsequent implementation (development, integration, payment and logistics, etc.), branding strategy, social networks, digital marketing, relationship with influencers, customer service and the operation in general from the USA to Argentina.

Responsible for carrying out the initial planning and subsequent execution of the company's main sales channel: Sarkany Dreamstore (offices, technology integration, customer service, billing, logistics, advertising guidelines, promotions, etc.) as well as the administration of the different social networks and digital events of the brand, leading a team of more than 20 people who managed to position the channel as the Argentine fashion brand with the highest turnover in the country.

During this period, I have been part of the team that created the Fashion Commission, being its first director, chosen among the representatives of the main fashion and retail brands in the country. During this process, we worked on teaching and communicating the best practices of eCommerce throughout the country, achieving significant growth in the inclusion of the sector. In the second stage, I kept on working with Mercado Libre executives in the same process.

Digital agency specializing in the development of websites, ecommerce platforms, online games, applications, marketing actions, social networks, etc. Several own products were designed with great impact by some media (Clarín and La Nación newspapers, Internet Surf and Three Points magazines, FM Internet Radio, Datafull, Flashkit.com, etc.). We managed to achive goals for national and international clients.

Responsible for innovation and creativity for the implementation of special applications such as audiovisual content transmission technology, research on Broadband technology, online games, creativity and image of companies on the Internet, etc. In charge of the exclusive attention for digital developments for the following companies: Coca-Cola of Argentina, Telecom Argentina, Wella, Edenor, La Caja de Ahorro y Seguro, Pérez Companc, Telefónica de Argentina (Unifón), etc.

Partner / Director of one of the first Argentine agencies exclusively oriented to the development and online image consulting for companies.