Marcelo Bononi
LATAM Global System Integrator Director @ Amazon Web Services (AWS)
About
I’m a results-driven Sales Executive and Strategy Practitioner with 25+ years building and leading revenue engines at the intersection of Cloud Hyperscalers, Global System Integrators and enterprise digital transformation. Today I serve as GSI Director at AWS, where I design and execute complex Sell-With and Sell-Through GTM motions that leverage strategic partnerships (IBM, Kyndryl, KPMG, BCG) to capture massive-scale opportunities across LATAM.Previously I was Managing Director at Peers Consulting and led regional strategy teams at IBM and Accenture. I’ve built high-performance sales organizations, managed regional P&Ls exceeding $30M USD, and consistently created new business models that accelerate growth. My approach combines deep technical fluency with strategic advisory: I act as a trusted C-level advisor for leading Financial, Public and Energy institutions, translating transformation agendas into measurable commercial outcomes.Areas of strength: partner-led GTM execution, large-scale deal orchestration, alliance management, P&L leadership, go-to-market strategy, and turning complex partner ecosystems into predictable revenue streams. I’m obsessive about market share growth and driving real business impact through bold transformation and operational rigor.
Brazil
São Paulo
Information Technology & Services
International Sales, Strategic Alliances, Business Alliances, Sales Management, Sales, Presentations, Sales & Marketing Alignment, Resource Allocation, Presentation Skills, Client Coordination, Partner Relationship Management, Strategy Alignment, Relationship Building, Technical Requirements, Product Demonstration, Growth Strategies, Customer-Focused Service, Communication, Business Insights, Business Impact Analysis
Experience

LATAM Global System Integrator Director
São Paulo, Brazil
• Manage strategic partnership between IBM, Kyndryl, KPMG, Wipro, BCG, Capco, Act Digital and Seidor with AWS in Latam market • Expand relationship with strategic senior partner stakeholders, developing and implementing AWS go-to-market strategies • Accelerate customer adoption through strategic partnerships by crafting and implementing detailed sales and business plans leading effective sales engagements, and executing successful go-to-market activities. • Responsible for provide input and feedback on performance, challenges and strategic importance of the partnerships • Governance, Communication, and relationship management with partner organization at multiple levels • Accountable for all aspects of partner business including top-line results • Lead cross-functional teams on partner business plan execution • Create and Manage enablement of sales programs, strategic engagements, practice development and marketing growth initiatives

Managing Director
São Paulo, Brazil
• Managing Diretor Responsible for IT Strategy and Security & Resiliency Practices • Technology & Digital Consulting pillar redefinition to achieve market needs as well as integrate with Business Consulting Practice • Technology & Digital Consulting Market Scan to define new Go-to-Market • Responsible for strategy, capabilities and skills definition as well as hiring plan that fits with new Go-To-Market • Responsible for PMI (Post Merger Integration) of Cyber Security Company M&A as well as new Go-To-Market definition • Responsible for establish Alliances & Partnership with main vendors, service providers, technologies and benchmark companies

Director, Strategy Practice Leader | Country Partner Leader | Consult Financial Services Leader
São Paulo, Brazil
• Drive technology decision points and close deals by leveraging knowledge of strategic offering value propositions • Develop and progress opportunity pipelines across the technology portfolio to contracting and execution • Build and maintain trusted relationships at all levels within the client's business, leveraging industry expertise to understand their business and investment priorities. • IT Strategy Practice creation defining strategy, capabilities, skills and budget approvals for hiring, training and education • Define and executed sales consultancy training and consulting workforce in Brazil and Latin America • Responsible for build, execute and manage strategic plan reporting direct to Growth Marketing VP • Build the profit consulting area considering delivery engine, new product & people development and knowledge management

Consulting Senior Manager - Technology Consulting Division
São Paulo, São Paulo
• Develop and deliver technology strategies aligned with clients business needs leveraging deep industry and technology expertise • Build and maintain relationships with senior stakeholders, acting as a trusted advisor and influencing agendas with tech insights • Lead complex end-to-end engagements, ensuring client satisfaction, value delivery, team management, and financial oversight • Identify and pursue new business opportunities, leading development efforts from proposal creation to successful sale closure • Drive and scale thought leadership assets, presenting innovative insights and recommendations on relevant technology strategies • Mentor and develop junior team members, fostering a culture of collaboration and continuous learning

Analyst
Dualtec
Marcelo Bononi's Contact Information
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