Małgorzata Katarzyna Nowak

In N&N I help in creating and implementing marketing, digital marketing vision, strategies and roadmaps that address today`s business needs and future growth. Identifying where the clients can utilize digital techniques for greatest strategic impact and defining the priority capabilities required to succeed. Industries & Environments I’ve Worked In I have helped leaders across industries where startegy, growth, digital transformation, or market positioning required action: 1. Cybersecurity & IT: guiding companies through positioning, demand/lead generation, communication strategies. 2. Global technology events (Black Hat, RSA – USA): creating engagement and acquisition models for high-value professional audiences. 3. SaaS applications for accountants and marketers: building 7P marketing strategies, adoption, customer journeys, and acquisition pipelines. 4. Smart home & HVAC manufacturers: redefining go-to-market strategies and digital channels. 5. Consumer goods &beauty producers: implementing digital tools to drive sales, loyalty, and brand awareness 6. Small and growing distribution-driven businesses: optimizing sales partner engagement, digital enablement, and operational efficiency

Most B2B tech companies have a go-to-market architecture problem and they hire marketers to fix it with campaigns. I work with IT and cybersecurity companies at inflection points: post-funding, pre-expansion, or rebuilding after stagnation. My role is to diagnose where growth is actually blocked: positioning, pipeline, team structure, or market fit. And build the commercial infrastructure to unblock it. At Fudo Security I stepped in to rebuild the marketing function after a period of stagnation. I defined the go-to-market strategy, built the demand generation engine from scratch, and led market expansion across Poland, DACH, broader Europe, and the US. The commercial momentum created during this period directly supported the company's path to securing external investment. What I bring to IT and cybersecurity businesses is a rare combination: strategic clarity on where to play and how to win, paired with the operational credibility to build the systems: team, tech stack, pipeline. If you're scaling a B2B tech product into new markets and need someone who understands both the boardroom conversation and the HubSpot workflow — let's talk. 1. Diagnosed and rebuilt go-to-market strategy after a period of commercial stagnation, repositioning marketing as a growth function. 2. Architected the full demand generation engine: HubSpot implementation, lead gen pipeline, B2B content and channel strategy. 3. Defined and executed international expansion across DACH, Europe, and the US (including events and webinar programs in each market). 4.Built and led the marketing team from zero; established direction and priorities that aligned with investor readiness. 5. Commercial and market momentum contributed directly to the company securing external investment.

I designed and implemented a growth-oriented marketing strategy for an organization representing small and mid-sized company leaders, focusing on acquisition quality, process maturity, and long-term member value. 1. Redefined the acquisition model, shifting the organization from volume-driven outreach to quality-based lead acquisition, aligned with real business needs of SME CEOs. 2. Improved end-to-end acquisition and onboarding processes, increasing predictability, transparency, and decision confidence for new members. 3. Built a retention-focused engagement strategy, moving the organization from short-term enrollment to long-term member relationships. Delivered measurable business outcomes: increased acquisition, higher process quality, and improved member retention.

I transformed a fully offline trade marketing and sales-partner communication model into a scalable, digital-first system supporting field sales and distribution networks. 1. Redesigned the partner and field-sales communication model, shifting the organization from manual, fragmented contact to online-based, structured interaction with sales partners and distributors. 2.Built and launched the first B2B digital platform in the tobacco market, turning marketing communication into a management and execution system — setting sales goals, tracking results, and aligning partners around measurable outcomes. 3. Introduced a performance-driven engagement model, combining content, gamification, automation, and loyalty mechanics to change partner behavior, not just inform it. 4.Redefined the consumer data strategy, building a compliant, usable database that increased brand awareness, improved targeting, boosted profitability, and reduced annual budget by 50%.

I founded the online store RaspberryHeels/MalinoweObcasy and built the business from scratch, taking it from zero to a profitable exit within four years. I first launched the brand in the Polish market and then successfully expanded it internationally to Germany, the Netherlands, Scandinavia, and the United Kingdom. Visit: www.raspberryheels.com

I led a fundamental shift in how a regulated financial institution communicated with and acquired customers — moving from traditional, one-way channels to real-time, digital-first engagement. 1. Redefined customer contact and sales channels, transitioning Citibank from offline and static communication to online chat and social-based interaction, changing how customers accessed banking services and support. 2. Launched Citibank’s first global social media presence, pioneering social engagement in banking at a time when the channel was perceived as reputational and compliance risk. → Result: #1 banking profile in Poland, #1 response rate (2012), and established a global best practice referenced across Citi markets for future social communication rollouts. 3. Owned internet sales and digital acquisition strategy, shifting marketing from visibility-driven activity to performance and measurable business outcomes.

I was responsible for repositioning technical marketing from a cost-driven, offline-heavy model into a scalable, data-driven digital engine supporting purchasing decisions. 1. Redesigned the go-to-market and communication strategy for technical and purchasing decision-makers (IT leaders, developers, security specialists); 2. Shifted the entire marketing model from offline to online, achieving 35% budget savings while increasing reach and effectiveness. 3.Built and scaled digital content operations and procesess ( long-term content strategy aligned with decision cycles, not campaigns). Regional responsibility: led a cybersecurity program across markets, aligning local execution with regional business and security priorities.