Mazin Ali

Responsible for setting the direction of the product pipeline and aligning it with commercial priorities, including growth, margin, and market needs. Working across Product, Engineering, Supply Chain, and Sales to review the current portfolio, prioritise upcoming products, and ensure better alignment between customer needs, product performance, and business objectives. Current focus: - Reviewing and prioritising the product pipeline across categories - Identifying opportunities to improve product performance and reduce warranty issues - Working with teams to align product development with commercial and trade requirements - Looking at pricing, cost, and product mix to improve overall portfolio performance - Supporting expansion into trade-focused channels

Led the engineering and manufacturing functions across the product range, covering product development, quality, compliance, and supplier management. Managed teams across Australia and Asia, working closely with suppliers to ensure products met performance, cost, and regulatory requirements. Worked with product and commercial teams to support product delivery, improve product quality, and manage costs across the portfolio. Key focus: - Managing product development from design through to production - Improving product quality and addressing recurring issues - Working with suppliers on cost, capability, and performance - Supporting compliance and certification requirements - Aligning engineering work with product and commercial priorities

Responsible for the product portfolio across multiple categories, covering product selection, sourcing, and lifecycle management. Worked with international suppliers and internal teams to bring products to market and manage them through their lifecycle, balancing cost, quality, and market needs. Played a key role in growing the portfolio over time and expanding into new product areas. Key focus: - Managing product range, sourcing, and supplier relationships - Introducing new products and categories - Balancing cost, quality, and market expectations - Supporting sales and commercial teams with product direction - Managing product lifecycle from introduction to phase-out

Led major product categories representing over 40% of company revenue, expanding market share and profitability through targeted product launches, supplier optimisation, and strong commercial execution. Achievements - Grew category market share by ~30% through strategic product expansion. - Strengthened supplier capability and cost structures across Asia. - Built and led a high-performance product management team.

Drove significant growth across ANTSIG product range through product refresh, sourcing improvements, and channel expansion. Achievement: Delivered ~240% revenue growth and 65% sales increase within two years.

Product Development Engineer / Project Manager Lednium Pty. Ltd. Led LED lighting and electronics development, supplier sourcing, and production setup across Asia. Hardware Team Leader / Hardware Design Engineer Hydrix Pty. Ltd. Led development of mobile EFTPOS and embedded electronic systems from concept to production. Hardware Design Engineer Compumedics Limited Developed advanced medical monitoring systems including patented sensor and low-power portable devices. Earlier roles: Air International Thermal Systems | R&D support Malaysian National Sport Council | Engineering Manager