Mazen El-Khateeb

o Tackling different segments (Consumer, SoHo, SME and Large Enterprises) o Develop the strategy and methodology criteria for assessing the ideas and solutions till having a shortlisted solutions to be included in the EBU roadmap o Contribute in defining the solution strategy to ensure proper planning for the product / solution lifecycle and maximum ROI. o Identify the unique selling proposition o Develop solutions for market development programs o Develop the detailed technical/ commercial product description documents (PD) and work closely with commercial solution design (CSD) to simplify impact analysis (IAS). o Scan the market for the new product/solution ideas through meeting with vendors, Etisalat group, and attending webinars, industry events and conferences to ensure that we provide to the Egyptian market best-in-class products. o Reduce churn by increasing customers’ stickiness and loyalty. o Secure management alignment and approvals for concepts documents through gates (Commercial, Spotlight, CxO’s and GTM) o Reduce churn by increasing customers’ stickiness and loyalty. o Contribute in GSM revenues by bundling GSM services with new Solutions to upsell the GSM services o Empower the sales by having “off the shelf products” to increase sales gross adds, revenues, customer satisfaction and decrease time to offer. o Brief and train the sales force at each launch to ensure that they are aware and updated by the latest solution status and plans. o Work with external third parties to assess partnerships and licensing opportunities to maximize the return on investment o Directly contributing to Etisalat brand image via co-branding with global names.