Mazen zarei

Led the strategic commercial & brand-building efforts across all the network geographical presence, on both consumers’ & retailers’ fronts. Ensuring a clear brand visibility through opening of more distribution channels while coordinating with retailers to design and schedule brand campaigns via in store activities. Streamlining operations, monitoring logistics and sustaining optimum inventory levels to enhance profit. Prepared stock analysis, orders, forecasts and budgets.

Played an integral role in founding the brand organization’s marketing department. Conceptualizing brand positioning exercises to enhance sales, identifying and designing key advertising strategies for the new product launches.  Developing and arranging marketing plans, launches presentations and events to obtain and attract the consumers

Conducting periodic market SWOT analysis to identify market trends and customer preferences to design specific activities catering to the specific target audiences. Evaluating and preempting competitor strategies to effectively counter the same across various market segments. Enhancing and developing communication strategies with CHANEL management and their regional marketing teams.

Received a Best Ad award (110 Club Awards) for Signal product, Unilever Arabia. Oversaw international accounts/portfolios of leading MNC – FMCG brands for Unilever Arabia such as Fair & Lovely, Signal, Lifebuoy, and developed award-winning creative.  Initiated market surveys, door to door surveys, focus groups, in-depth consumer interviews, and organized many advertisement campaigns for Unilever’s brand Activation. Implemented effective BTL (Below the Line) sales promotion strategies and tactics to boost company products and brand awareness in the assigned areas, strove to expand target customer base while ensuring cost-effectiveness. Assisted the Creative Director in managing a team of designers, handled recurring branding issues, and discussed broad design/marketing concepts. Took a leading role in strategizing & creative development, working on an assortment of a national bellwethers, such as Farm, Tema and Al-Rawabi Juices. Prepared schedules and budget plans, managed and presented new business development presentations, and contributed to the evolution and maintenance of each creative discipline work-flow.

Awarded several accolades for Sun Top product outdoor campaign, released in 2002. Worked directly with concept and account teams to develop and write-up concepts for integrated marketing/promotion programs for client presentations. Conceptualized copies for various brands such as Frito-Lay; Cheetos, Sony, Clorox and reported to the Creative Director on them. Worked with a dynamic team in all areas of creative domain, and focused on developing brand opportunities by helping the brand team. Formulated and coordinated new marketing campaigns in liaison with various film productions and music houses.

Assisted the business development manager in performing various managerial functions of the department as directed, provided a superior level of customer relations and service. Responsible for negotiating with suppliers to secure favorable deals. Planned and executed effective advertising sales, marketing programs, and public relations strategies to achieve designated targets.  Liaised with business relationship managers, and other centers to identify potential clients, and created new accounts/sponsors for the company and offering competitive compensation packages.