Mayuri K

As a producer at liveyourcity.com by Fever, I bring the magic of Candlelight Concerts to life! I’m all about creating unforgettable evenings filled with enchanting music and a captivating atmosphere. If you love the idea of an intimate night under candlelight, you’re probably in the right place! Come experience exceptional instrumental classical music in the glow of candlelight!

Rapaport is a leading authority in the diamonds and jewellery industry, facilitating connections between businesses and the finest gemstones worldwide. With a legacy of transparency and ethical practices, Rapaport empowers professionals with industry insights and trading platforms. Renowned for expertise, Rapaport is the trusted partner in shaping the future of the gems and jewellery landscape. - Developing and executing effective marketing strategies, driving brand visibility - Successfully leading a marketing team, delegating tasks, and ensuring seamless collaboration for timely project execution - Overseeing end-to-end campaign implementation, optimizing budget for maximum ROI - Collaborating with cross-functional teams, including sales and customer service, to enhance customer experience - Analyzing marketing metrics to refine strategies, staying updated with evolving industry trends - Planning and conducting impactful webinars, seminars, and tradeshows/exhibitions - Increased lead generation by 15% and customer retention by 3%

NHT Global is a prominent wellness and lifestyle company offering high-quality health and beauty products worldwide. With a focus on innovation and science-backed solutions, NHT Global aims to enhance individuals' well-being and confidence. Throughout my tenure there, I played a multi-faceted role from creating and executing marketing plans, and delivering excellent results on time to content creation, organizing events, incentive trips, webinars, product launches, and brand awareness! - Led GTM strategy execution, managing a 1300-member distributor team, generating $450K in revenue - Achieved an impressive 28% customer retention boost - Facilitated seamless cross-functional collaboration across sister markets (Europe, Peru, Canada, USA, Mexico), ensuring on-time project delivery and issue resolution - Innovatively identified product opportunities through trend analysis, resulting in successful launches - Hosted engaging global online events, fostering distributor engagement via scripting, filming, and editing - Provided insightful monthly marketing reports, informing strategic decisions - Led webinars, seminars, and social media campaigns for enhanced brand visibility - Crafted compelling content across media platforms, amplifying brand messaging - Implemented transactional SMS services, reducing customer service time by 30%-40% - Orchestrated two successful incentive trips and a budget-conscious on-field roadshow - Strengthened distributor relationships through tailored marketing strategies and constant communication

IFF is a fragrance manufacturing organization that provides fragrances and fragrance solutions to FMCG and small consumer goods manufacturers. My regular tasks were as follows : - Drove consistent sales growth by managing diverse key accounts, preserving $700K in value, and securing $300K in new wins - Acquired and nurtured major and minor (FMCG) key accounts for sustained revenue streams - Translated client needs into tailored solutions, ensuring timely project delivery and feedback loop - Executed strategic initiatives grounded in market research, trends, and competitor dynamics - Crafted pricing structures, negotiating for optimal profit margins while maintaining relationships - Expertly managed fragrance profiles, overseeing creation and testing for adherence to standards

Flywidus was a fairly new flight booking portal that was trying to make its brand more familiar to the audience and my work there required me to create brand awareness through digital marketing strategy: Optimized on-page SEO with keywords, HTML, CSS, and engaging content to boost visibility. - Managed social media campaigns, created content, engaged audiences, and refined strategies for better reach. - Ran a successful influencer campaign with Instagram travel influencers using #ChaloChalteHai. - Produced travel blog content to position Flywidus as a trusted resource. - Used Google Analytics, Webmaster Tools, Hootsuite & Tableau to monitor and optimize performance. - Delivered weekly reports with clear performance insights for stakeholders.

- Gathered requirements, collaborated with the team, and met deadlines. - Created customized webpages for South West Airlines’ CargoAllocation System. - Developed webpages for Cox's real-time automobile movement tracking web app. - Offered support across multiple web pages in various projects.

During my pursuit of MMS, I had the privilege of assuming a successful leadership role that allowed me to gain profound insights into diverse marketing facets, hone my creative acumen, and effectively leverage these skills in my capacity as the head of the events committee. In my leadership capacity, I skillfully guided a team of 20 members, collectively orchestrating the seamless execution of pivotal events such as Ted X SIMSREE, foundation day celebrations, fresher's party, farewell gathering, the annual festival, and the sports festival. Additionally, I was honored to contribute to an inter-college throwball team, an experience that resulted in several triumphant tournament victories over a span of 2 years.

Over my 4-year engineering journey, I developed strong management, interpersonal, team-building, leadership, problem-solving, and multitasking skills. These skills came to the fore through various instances of organizing and managing college events. Notably, as the head of the Publicity Team for our college festival "Fusion '2K14," I oversaw critical responsibilities: Identifying potential collaboration partners among other colleges and student coordinators to boost participation. Forming and mentoring publicity teams, task allocation, and overall supervision. Ensuring financial oversight, including entry fees, expenses, and reimbursements. Delivering participation reports to the internal team. Additionally, I orchestrated events like Robomaze and Mr. & Ms. Fusion (Personality Contest). As the throwball team captain, our team secured the runner-up position at the inter-college level.