🚢 May Ku

Founder @ Reev

About

Career-wise, I’m a Consumer Insights professional with 10+ years of experience, now evolving into a founder building products that bring people closer together. Human-wise, I’m an international truth-seeker who’s always challenged the status quo. I started in South Korea, then ventured through Mainland China, Hong Kong, and now Australia. Stepping outside my comfort zone and embracing diversity has shaped my worldview and fuelled my lifelong curiosity about human behaviour. After years of helping brands understand people, I’ve shifted my focus to building something of my own — a product grounded in deep listening, behavioural insights, and emotional intelligence. I recently wrapped up my role at Ideally, where I combined agile research with AI-driven storytelling, and I’m now fully focused on creating meaningful change in how we connect. Open to conversations about consumer behaviour, product, AI, or better ways to be human.

Country

Australia

City

Sydney

Industry

Computer Software

Skill

Agile Research, AI-Powered Insights, Prompt Design, Platform Strategy, Customer Insight, Insight Integration, Shareholder Communications, Global Field Coordination, Data Quality, Brand Tracking, Team Management, Platform Integration, Pitch Development, Stakeholder Engagement, Platform Adoption, Research Strategy, Global Program Design, Process Quality Improvement, Cross-Functional Collaboration, Dashboard Optimization

Experience

Founder

Reev

2025-7 - Present · 1 yr 3 mos

Sydney, New South Wales, Australia

Reev guides a calm, step by step dating journey. Conversation comes before photos.

Founder Fellow, Spring '25

Startmate

2025-8 - Present · 1 yr 2 mos

Sydney, New South Wales, Australia

Founder in Residence

Macquarie University Incubator

2024-7 - Present · 2 yrs 3 mos

Building a consumer tech product in the relationship / communication space

Senior Researcher

Ideally

2024-9 - 2025-1 · 5 mos

Sydney, New South Wales, Australia

Led agile research delivery for the Australian market, shaping how research was executed and scaled on an AI-powered platform. • Developed lean, time-sensitive research frameworks tailored to client needs • Designed AI prompts to interpret data and generate clear, impactful narratives • Advised on platform features to improve insight automation and user experience

Relationship Manager

Qualtrics

2023-3 - 2024-3 · 1 yr 1 mo

Sydney, New South Wales, Australia

Managed strategic relationships with enterprise clients in the Brand Experience portfolio. Provided consultative guidance post-implementation, translating research insights into business impact and ensuring optimal platform adoption.

Senior Research Consultant

Qualtrics

2021-10 - 2023-2 · 1 yr 5 mos

Sydney, New South Wales, Australia

Expanded scope beyond project execution to include pre-sales support, team mentorship, and process improvement. Contributed to global initiatives focused on quality and product innovation. Highlights: • Selected for a 6-month global Quality Rotation Program • Developed global data standards and a CSAT framework • Acted as research and technical lead on a global partnership

Research Consultant

Qualtrics

2019-12 - 2021-9 · 1 yr 10 mos

Sydney, Australia

Founding member of the Sydney research team, delivering full-cycle studies across APJ for Fortune 500 and high-growth clients. Highlights: • Designed dashboards adopted as global benchmarks • Reduced dashboard build time by 85% through workflow redesign • Promoted ahead of schedule; recipient of APJ Innovation Award

Account Manager

Kantar

2018-9 - 2019-12 · 1 yr 4 mos

Hong Kong

Led brand research programs for key clients, including Cathay Pacific, managing a team of two. Also initiated and led the integration of Kantar’s research frameworks with the Qualtrics platform to enhance client delivery.

Associate Research Manager

Engine Group

2017-9 - 2018-8 · 1 yr

Hong Kong

Oversaw large-scale NPS benchmarking studies for Citibank across 16 countries, coordinating with global fieldwork partners and end-clients. Developed operational protocols to improve delivery and cross-market alignment.

Senior Research Executive

Engine Group

2016-7 - 2017-8 · 1 yr 2 mos

Hong Kong SAR

Led the integration of social listening into global research for Citibank. Developed the system in partnership with Synthesio and implemented a hybrid model for combining social and survey data.

Junior Planner

tms

2015-7 - 2016-6 · 1 yr

Hong Kong

Supported business development and insight work across FMCG, QSR, and automotive clients. Delivered syndicated research, consumer trend reports, and helped build proposals with both qualitative and quantitative insights.

Graduate Fellow

tms

2014-7 - 2015-6 · 1 yr

Hong Kong SAR

Rotated across strategy, digital, product, and client services. Supported proposal development, vendor management, and content planning for global brands including McDonald’s and InterContinental Hotels.