Mayara Vargas Cruz

As part of Petite Jolie's marketing team, I was responsible for all brand communication in the digital environment. From planning to the moment of execution of projects involving social media content and branded website. In addition, the management, content creation and monitoring of the brand's social networks were also my responsibilities, as well as the writing of all advertising materials and management of the blog and institutional website. I also worked with the executive production of campaigns and fashion editorials, creating concept, defense, contacting suppliers (stylists, makeup artists, casting) and following the production day. I also worked in direct contact with retailers and customers, working the brand relationship with its various audiences.

Coordination of the agency's Social Media core, assisting 15 clients in the creation of the digital marketing plan, promotional actions structure, monitoring, content creation and results analysis. In addition, I was responsible for the writing of advertising pieces for clients from various segments (women's and men's fashion, automotive, furniture, health plans, retail and services), thinking from concept to part deployment.

Content creation for corporate websites, blogs and social media, as well as creation of advertising texts for online and offline campaigns. Here, I gained experience of talking with various audiences and varied segments, from health, fashion, design, architecture, retail ... to the automotive sector.

Preparation of questionnaires, transcription of interviews, division of data blocks, categorization and reports presentations.