Mayara Marin

- Implement impactful international marketing strategies to drive global brand growth, directly contributing to sales growth and revenue generation within the North America, South America, and Asia markets. - Leverage international market research and analysis to identify key opportunities and engage in international events to enhance global brand presence and lead generation. - Ensure culturally relevant and effective global marketing campaigns through meticulous localization and adaptation, focusing on market share and expansion.

Management of international supply chain dynamics, and the ability to build and maintain effective relationships with a diverse range of international stakeholders. - Forecasting international demand for parts and materials to optimize inventory levels. - Managing international purchase orders, ensuring timely delivery, and adherence to quality standards. - Ensuring compliance with international trade regulations, customs procedures, and documentation requirements. - Managing relationships with international freight forwarders, customs brokers, and logistics providers.

- Managed an international marketing team across Brazil, Argentina, and the US, ensuring that all activities were executed following the standards, policies, and guidelines established by the company with effective collaboration and high performance. Developed and implemented growth strategies: - Increase sales opportunities, from lead generation to customer retention throughout the sales cycle. - Customer experience and retention team, aiming to strengthen customer relationships, also retain existing customers, and promote upselling and cross-selling opportunities. - Worked with the marketing director to develop strategic plans aligned with business objectives, focusing on expanding market share, especially in the Hispanic market in the U.S., developing content strategies, and multilingual marketing actions (Portuguese, English, and Spanish). - Conducted market analysis and research, overseeing websites and social media to reinforce the brand's image and ensure a strong online presence, improving SEO strategies. Managed lead segmentation and strategy, mailing and newsletters, inbound marketing, and CRM, utilizing tools such as HubSpot, RD Station, Google AdWords, Google Analytics, and Semrush. Responsible for reporting financial and performance data of marketing campaigns for data-driven decisions, using analytical tools such as Google AdWords, Google Analytics, HubSpot, social media channels, and Semrush.

- Assisted with the integration of the marketing department with sales development representatives and sales specialists to build an institutional brand for the company aligned with efficient internal marketing. - Led improved alignment between sales and marketing departments, planned effective implementation and improvements of content production, marketing channels, and customer engagement. - Responsible for managing Google Adwords, Google Analytics, Hubspot, Website, and Blog accounts.

- Launched new digital marketing initiatives, based on metrics from different marketing channels encompassing all aspects of company branding and sales. - Led web content creation, SEO optimizations, and Google Adwords based on metrics and access data, usually from Google Analytics. - Spearheaded the development and implementation of a comprehensive marketing strategy across three international institutions. - Managed a diverse portfolio of 40+ monthly projects, including sales enablement materials, webinars, lead generation campaigns, event marketing, email marketing automation, and landing page optimization. - Provided strategic support and collaborated closely with business development teams to align marketing efforts with sales objectives.

Stock Reconciliation to Reconcile Book with Physical Stock Count Audit Processes Assistant

The course seeks to update and emphasize the importance of themes in the current market and competitive context. Highlight the main concepts and methods that make up the Marketing planning and management processes. Systematize the design and practice of planning and management with a reference model.