Mayank Nagpal

Lead, Growth & Performance Marketing @ Spice Money

About

I’m a results-driven Digital Marketer with 6+ years of experience driving growth through Performance Marketing, Social Media Marketing (SMM), and Online Reputation Management (ORM). With a proven track record in building high-impact ad campaigns and influencer marketing strategies, I help brands achieve measurable success in competitive digital landscapes. I bring expertise in: ✅ Scaling campaigns across Meta, Google, and programmatic platforms. ✅ Managing marketing budgets up to ₹1 crore/month with a strong focus on ROI. ✅ Leveraging analytics and insights to optimize user acquisition, engagement, and retention. Passionate about creating scroll-stopping content, riding trends, and building brand love. I thrive in fast-paced environments where creativity meets performance.

Country

India

City

Delhi

Industry

Financial Services

Skill

Paid Media Advertising, Creative Ideation, Media Management, Team Management, Hindi, Problem Solving, Strategic Marketing, Creative Strategy, Media Trends, Social Trends, Skilled Multi-tasker, Brand Strategy, Video Production, Content Creation, Content Management, Social Media Best Practices, Content Strategy, Advertising, Media Strategy, Marketing Campaign Management

Experience

Lead, Growth & Performance Marketing

Spice Money

2025-9 - Present · 1 yr 1 mo

Noida, Uttar Pradesh, India

Senior performance marketing

Octro Inc.

2021-12 - 2025-10 · 3 yrs 11 mos

India

- Managed SMO and SMM for organization branding and collaborated with the creative team for creating engaging branding campaigns - Successfully managed Performance Marketing campaigns with a monthly budget of up to ₹1 cr, driving measurable growth and delivering strong ROI. - Conducted market research and analyzed trends to execute creative concepts - Brainstormed and pitched creative ideas that align with the organization's brand and objectives - Oversaw the entire shooting process, including pre-production planning, on-set direction, and post - production - Worked closely with photographers, videographers, and other creative professionals to ensure high-quality production - Ensured all shoots were executed efficiently and within the assigned budget while maintaining creative standards - Coordinated with internal teams and external vendors to ensure seamless project execution - Created and managed performance-driven marketing campaigns across digital channels to meet specific KPIs and ROI goals - Used analytics tools to measure key metrics, conduct A/B testing, and continuously optimize campaigns for better performance - Allocated and managed marketing budgets efficiently to ensure cost-effectiveness across channels

Digital Marketing Executive

Confidential

2020-11 - 2021-12 · 1 yr 2 mos

India

- Plan, develop & execute the organization's B2B marketing strategy and programs branding & advertising for clients - Building strategies and performing Online Reputation Management ORM for clients - Create and manage performance driven marketing campaigns for clients - Perform Influencer marketing by directly reaching out to NANO, Micro and Macro it includes reaching out to influencers & agencies, creating connections with them,negotiating, and executing - Manage Media/Press releases for clients, including outreaching to online news websites, creating connections with them, negotiating and execution - Handle SEO for both internal websites and external clients - Manage SMO and SMM for organization's assets and clients - Provide accurate reports and analysis to clients and organizations to showcase effective return on investment ROI - Collaborate with cross-functional teams to ensure marketing strategies aligned with business objectives - Performed A/B testing to optimize website design and improve user experience