Maya Mullen

In the Laura Ashley x SCADpro project, we created a go-to-market strategy for the iconic heritage brand, Laura Ashley alongside a team of 18 talented creatives. We explored brand strategy, marketing concepts, experiential design, products, and storytelling to build a fresh, comprehensive direction for the brand while honoring its legacy. As a part of the editorial team, I worked to deliver strategic content development, research of competitive landscape, storytelling, and marketing concepts. We worked to ensure every narrative element from brand messaging to content pillars aligned seamlessly with our comprehensive vision.

Traveled to Shanghai, China and Singapore with SCAD and BeautyMatter to research "The Future of Experiential Retail Through the Lens of Gen Z." Along with my fellow SCAD students on this project, we collaborated with the CEO of BeautyMatter, Kelly Kovac, to produce a white paper that will be published to BeautyMatter in March of 2026.

At Dress Up, I provide excellent customer service by greeting customers and assist them through every step of their buying journey from the moment they walk into the store to when they check out. I am also responsible for assissting with putting out inventory and handling money during closing shifts.

During Auburn University's winter break, I worked as Interim Assistant Manager at fab'rik Auburn. This position involved overseeing staff, ensuring excellent customer service, handling inventory, and driving sales. Key responsibilities include supervising employees, addressing customer inquiries, and handling the store's visual merchandising.

As a stylist/sales associate, I worked with every customer to help them find and style an outfit for any occasion. As social media manager, I was responsible for overseeing all social media platforms, including Instagram and TikTok. I created content daily for posts and stories to increase customer engagement and create brand awareness.