Maya Galiyeva

-Full responsibility for domestic appliance portfolio: product lifecycle, assortment, pricing, trade promotions, and launches across retail, e-commerce, and partner channels. -Led new product introductions and phase-outs, optimizing portfolio alignment with global and regional strategies. -Developed and executed multi-channel campaigns, including seasonal, and national promotions, achieving measurable category growth. -Conducted market and competitor analyses and leveraged consumer insights to inform assortment, pricing, and promotional strategies. -Aligned regional product assortment across UAE and India markets to ensure consistency with global strategy while adapting to local needs. -Structured compliance and approbation processes, reducing delays and improving workflow efficiency for product launches. -Created and delivered training programs for internal teams and partners, improving sales performance, conversion rates, and brand experience. -Coordinated with HQ, regional BUs, sales, digital marketing, PR, and influencers to ensure consistent and effective campaign execution. -Managed POS materials, merchandising, and partner showroom and ERT stores activations, ensuring alignment with global brand standards while adapting to local markets. -Tracked performance metrics and ROI for all campaigns and initiatives, enabling continuous optimization of category strategies.

-Owned full P&L responsibility for multiple stores across the UAE, driving turnover, profitability, and KPI performance, demonstrating strong commercial and category management expertise. -Partnered directly with HQ in Spain to define regional product assortment, pricing, and lifecycle strategies, ensuring brand consistency while adapting offerings to local market needs. -Analysed market trends and sales data to optimize category performance, guiding assortment decisions and promotional strategies that maximized ROI. -Planned and executed seasonal launches and marketing activations in coordination with central brand teams, resulting in consistent double-digit sales growth. -Delivered 25% YoY sales growth for two consecutive years through strategic planning, operational excellence, and cross-functional team leadership. -Led, trained, and motivated cross-functional teams, fostering employee engagement and ensuring exceptional customer experience across all stores. -Recognized with the “Bright Mind Award” and Best Brand Awareness Campaign for innovation, creative marketing execution, and measurable commercial impact.