May Wu

- Built and led the Brand & PR team from 0 to 1, rapidly establishing standard operating procedures (SOPs), clarifying departmental functions and KPIs, and building a high-performing cross-functional brand organization that laid a solid foundation for the company’s global expansion. - Drove end-to-end brand marketing strategy that positioned the brand as a differentiated leader in the highly competitive crypto iGaming sector; created the highest-viewership and most interactive official live-streaming IP in the iGaming industry, achieving peak viewership of over 100,000; orchestrated 3 large-scale offline brand parties that created a sensation in the crypto community, attracting over 20,000 registrations with a nearly 50% attendance rate; built a tightly integrated global crypto KOL alliance and established deep strategic partnerships with Solana, TON, BSC, and other major ecosystems, delivering stable monthly exposure of 60 million+ across the global crypto community. - Led and secured multiple high-impact brand sponsorships, including Premier League, cricket, and crypto boxing events, successfully advancing the brand’s phased global market expansion and user growth objectives. - Orchestrated comprehensive PR strategies and media relations, significantly enhancing brand reputation and securing high-frequency, high-impact coverage in both iGaming industry media and mainstream crypto outlets; simultaneously built personal brands for C-level executives, successfully positioning key leaders as thought leaders in the crypto gaming and Web3 space.

Web3 education community founder. - Independently built and operated a vertical Web3 community from scratch during my gap year, demonstrating rapid industry entry and strong content creation capabilities. - Grew Xiaohongshu account from 0 to nearly 5,000 highly targeted followers and expanded the community to nearly 10,000 members within just a few months. - Hosted regular AMA sessions on Tencent’s membership channel, delivering foundational Web3 knowledge to enthusiasts and building strong audience engagement. - Planned and organized multiple hackathon events while establishing deep partnerships with blockchain clubs at Fudan University and Zhejiang University, serving as an invited guest speaker on several occasions. - Successfully achieved monetization of the account through high-quality content and precise community operations.

Served as the lead product marketing strategist and media relations manager for high-budget projects, playing key roles in over ten product launches. Developed and implemented product lifecycle marketing strategies based on IPMS and 4P principles, leading to significant improvements in product visibility, sales, and brand power for various HONOR product lines. Enhanced brand image by securing extensive media coverage, including appearances on CCTV and interviews with top media outlets like China Daily. Created impactful marketing events to break into new markets, collaborating with top vertical media to generate buzz and consumer interest. Organized and executed over ten offline events, including major product launch conferences and media trips to MWC23. - Product Visibility: Boosted HONOR’s brand power through targeted lifecycle marketing strategies, resulting in a 5% Top of Mind in HONOR brand. - Media Relations: Enhanced brand image by securing a 95% increase in top-tier media coverage, including prime-time appearances on CCTV and features in top publications like China Daily. - Campaign planning: Created and led over ten high-impact marketing events, breaking into new markets and generating significant consumer interest, with some events attracting over 10 billion social exposure. - Agenda Setting Expertise: Elevated brand positioning through strategic topic identification, leveraging product features to create buzz and attract public and media attention. Meticulously crafted and disseminated content that resonated with target audiences, sparking public interest and repeatedly trending on search lists and established influential media partnerships to expand brand influence, positioning it as an industry focal point. Product topic exposure increased by 30%. - Cross-functional leadership: Collaborated across departments to align marketing strategies with sales objectives, ensuring a cohesive approach to market penetration and brand positioning.

Specialized in corporate PR for overseas markets, assisting OPPO Global and H3C with global brand packaging and execution of worldwide communication campaigns. Responsibilities: • Core team member for the global campaign “Who’s OPPO,” addressing brand awareness and corporate image issues in global markets through high-level interviews and on-site visits. • Planned and executed OPPO’s first global PR event, OPPO INNO Day, enhancing the company’s reputation and brand awareness through global media engagement. • Led a team to secure the H3C overseas communication business, developing and executing global communication strategies, resulting in significant media coverage and a strong market presence. • Directed the communication strategy for H3C University, doubling the WeChat followers within six months and receiving positive client feedback for content improvements.

Responsible for Pantene’s year-round brand planning and execution, enhancing sales and new product attention through celebrity and IP collaborations. Responsibilities: • Contributed to the “Great Hair Day” campaign in China, leveraging market analysis and consumer behavior insights to create effective communication strategies and product differentiation. • Planned annual marketing activities to boost brand awareness and consumer engagement, negotiating with external partners to ensure timely and cost-effective execution. • Led a team to win new client bids, securing high-profile campaigns like Johnnie Walker’s premium line promotion.

Managed PR communication projects for Nokia, Oracle, Juniper Networks, World Robot Conference, and Viking Cruises. Responsibilities: • Operated Nokia’s WeChat account, significantly increasing followers and developing efficient methods for presenting corporate financial information. • Wrote various articles and managed media interviews for Oracle and Juniper Networks, establishing their leadership positions and improving their positive image in the Chinese market. • Played a key role in winning the Viking Cruises China entry campaign, organizing media experiences that led to extensive coverage and rapid market penetration.

Graduate with Merit.

Awarded scholarship for three times.