May Taher

- Introduced and established Mienta as a key player amongst trade channels and consumers. - Launched Mienta in the Egyptian market through a 360-degree Marketing/Advertising campaign comprising TV, Print, Outdoor, and Digital Media. - Re-launched new corporate identity for Bouri (Mienta’s agent in Egypt & retail outlets) and implemented across its retail stores. -Planned and launched various strategic media campaigns and roadshows to position Mienta as an affordable French appliances brand. - Generated brand affinity within different market segments through product integration and association with popular TV chefs and social media influencers. Responsibilities: - Chiefly responsible for directing the marketing efforts, including developing departmental goals and market share growth objectives. - Develop marketing plans, budgets, and direct the team to manage marketing operations within the assigned budget. - Conceive and develop innovative marketing programs that drive demand; develop market positioning and messaging to differentiate the company products in the market. - Maintain and provide strength to the company’s brand position in assigned marketing area; handle promotional activities to support the brand and marketing strategy. - Preside over ongoing project management of the planning/execution of campaigns and programs including timelines, ROI/results, changes/improvements. - Select and assign third party agencies for research, advertising, and production services as well as perform bi-annual evaluations to supplier databases. - Analyze competitors’ strategies for similar products and services and accordingly create counter plans to sustain market share for the company. - Generate detailed marketing reports by collecting, analyzing, and summarizing data and trends, and submit to senior management, thereby assisting them in effective decision making.

- Consulting for LafargeHolcim on their Corporate Social Responsibility programs. - Introducing LafargeHolcim CSR initiatives and cascading its messages within the organization through developing an Internal Communication Strategy and devising tactics to engage employees in the project. - Developed written content for internal and external communication tools including the CID website, quarterly newsletter, service fact sheets and LafargeHolcim announcement emails. - Created and implemented "The Buzz", a biweekly email shot to our database with informative yet entertaining business facts and news as a CID branding tool. - Developed presentations on project achievements for client to share with global offices

- Promoted to GM of Marketing after 9 months as Marketing Manager, managing a team of 11 and a budget of $ 10 million - Developing a yearly Marketing strategy, plan and budget and ensuring its proper implementation - Coordinating with Sales, Retail, Hospitality and Engineering to ensure marketing plan supports tenants, increases footfall, generates revenues and meets business targets - Managing the Marketing team to develop successful launch campaigns, sponsorships & events, produce high quality collateral and raise the profile of The Pearl-Qatar development regionally and internationally. - Working closely with the Corporate Communications team to develop newsworthy stories on the Pearl-Qatar project and disseminating them to the different media - Developing cross departmental communication channels to ensure that the Marketing dept. is regularly updated with project developments

- Working with advertising agency to develop Qtel's Corporate campaigns and create a Corporate Identity Manual specially for its sponsorship of the Asian Games 2006. - Overseeing ATL / BTL communication material developed by other departments to ensure consistency with set corporate strategy. - Monitoring production timelines of agency to ensure timely delivery - Sourcing new creative media ideas, meeting suppliers and handling all negotiations. - Briefing PR dept. on major corporate events, sponsorships or news to get maximum media coverage. - Working closely with Internal Communications to ensure company staff is regularly updated with important news and events.

- Researching and planning growth strategies for Q-Tel as my main client (vision, key brand drivers and concept sells) to equip the creative department with the right tools to develop a branding strategy. - Managing internal and external brand communications strategies and plans for Q-Tel, consistent with the overall goals and objectives of the business. - Coordinating with and assisting the client’s marketing department in advertising, events, promotions, visual merchandising, press releasing, PR, etc to ensure brand visibility and clear brand communication. - Brainstorming and liaising with various departments within the agency to develop pitch presentations for potential clients

Managing P&G (Hair & Beauty division) as my major account whereby I handled their products: Pert Plus, Head & Shoulders and Camay. - Collaborating with our client to develop yearly communication plans for the 3 products - Utilizing the global alliance between P&G and LB on these products for updating our client on what their products are communicating within the region and globally. - Discussing ATL and BTL briefs with client to ensure proper understanding and alignment on all points and thereafter briefing the Creative team to work on these projects. - Working with the Creative Team to ensure distinctive advertising in accordance to brief and within set timelines. - Gathering relevant data and preparing TV Copy analyses for our products and competitive products - Copywriting for agency publications distributed to Dubai

-Responsible for handling all Above-The-Line and Below-The-Line communications of two brands ( Ideal Zanussi Washing Machine and Ideal Elite Refrigerator) - Developed and implemented the relaunch campaigns for Ideal Zanussi "Aqua tec" washing machine as well as. "Ideal Elite" refrigerators in coordination with advertising agency - Supervised the production of all TV ads related to Elite and Zanussi, monitored the design and production all necessary Point of Sale and ensured their distribution of distributors and outlets.

Briefing advertising agency and coordinating press ads - Preparing press releases on latest launches, major announcements or new partnerships - Project Manager of Mobinil's first yearbook in terms of concept, design and content preparation. - Copy wrote and designed corporate print ads as well as preparing content for brochures and flyers - Organizing Press Conferences in coordination with PR Agency. - Organizing all internal employee related functions and events in coordination with Human Resources Department