Maxxie L.

Graphic Designer @ BSW Beauty

About

I am product and graphic designer concentrated on usability, accessibility, and countable impact. Leads end-to-end UX and experimentation, changing data and behavior pattern into intuitive experiences that drive engagement and growth. Believes good design isn’t just look beautiful, validated by data, and remembered.

Country

United States

City

New York

Industry

Graphic Design

Skill

Adobe InDesign, Adobe XD, InVision, Adobe Creative Suite, Unity, Game Engines, UI.UX, Teaching, Drawing, Graphic Design, Branding, Fashion Design, User Experience (UX), User Interface Design, DJing, Design

Experience

Graphic Designer

BSW Beauty

2025-5 - Present · 1 yr 5 mos

New Jersey, United States

-Made product promotion posters and Reels-optimized visual and motion content, driving 12.5K+ organic views through algorithm-aware, lifestyle-driven storytelling. -Led data driven content strategy and performance optimization, achieving +335% reach, +273% engagement, and +428 followers without paid advertising.

Graphic Designer

Ram art school

2022-6 - 2023-6 · 1 yr 1 mo

Seoul, Korea

- Taught graphic design and UX fundamentals logic (layout, typography, color theory, Adobe Creative Suite), providing hands-on guidance in research, wireframe, and prototyping. - Mentored 20+ students, teaching visual storytelling and branding development, with a 100% acceptance rate to top-ranked art and design colleges.

Graphic Designer

iclover seoul

2021-2 - 2021-8 · 7 mos

Seoul, South Korea

- Designed brand-aligned marketing assets (posters, banners, business cards), contributing to a 90% client retention rate through consistent, goal-driven visuals. - Improved campaign performance by increasing email CTA click-through rate by 12% via A/B testing and cross-functional collaboration with sales and marketing teams.

DJ

2015-1 - 2020-9 · 5 yrs 9 mos

Seoul, South Korea

Fashion Desinger

WILLIAM K. PARK

2019-7 - 2020-7 · 1 yr 1 mo

South Korea

- Designed fashion-focused visual assets and marketing materials, supporting brand consistency across seasonal collections. - Collaborated with design and production teams to translate concepts into production-ready visuals.