Maxine Wu

As the recruiter focusing on TikTok's PGC (Professionally Generated Content) team, I specialize in end-to-end talent acquisition for the U.S. market, dedicated to building high-performing teams that drive TikTok's professional content ecosystem forward. - Develop and execute targeted recruitment strategies for TikTok PGC’s U.S. operations, aligning talent needs with the team’s core goals of content ecosystem expansion and creator partnership optimization. - Own full-cycle recruitment for key PGC roles, including but not limited to Product, Strategy, Operations, and Content Ecosystem—from job requisition refinement to offer negotiation and onboarding support. - Spearhead talent sourcing for creator-focused positions, such as Creator Partnership Managers, Vertical Content Specialists (e.g., sports, film, knowledge), and Publisher Collaboration Experts, leveraging industry networks and proactive outreach. - Collaborate closely with PGC business leaders to understand role requirements, define candidate personas, and tailor recruitment approaches for niche roles in content strategy and creator ecosystem management. - Enhance candidate experience by providing timely feedback, clear role expectations, and insights into TikTok’s PGC team culture and growth opportunities. - Stay updated on U.S. talent market trends, competitor recruitment strategies, and industry developments to keep TikTok’s PGC team at the forefront of attracting premium talent.

As a seasoned recruitment consultant, I specialize in overseas talent acquisition for Chinese enterprises venturing into global markets. My core mission is to support their early-stage team building with tailored, localized recruitment solutions and end-to-end search expertise. - Lead end-to-end executive search processes for Chinese overseas-expanding enterprises, covering candidate sourcing, interview coordination, offer negotiation, and onboarding follow-up to ensure seamless team establishment. - Focus on supporting early-stage overseas team building, aligning talent strategies with clients' business expansion goals to lay a solid organizational foundation for their global operations. - Specialize in non-technical talent acquisition across key functions, including: • C-level Leadership (CEO, CFO, COO, CMO etc.) • Finance & Accounting • Marketing & Branding • Sales & Business Development • Procurement & Supply Chain Management - Deep expertise in talent markets across multiple regions: Europe, Southeast Asia (SEA), the United States, and Australia. - Proficient in diverse regional recruitment cultures and labor market dynamics, providing clients with localized recruitment strategies to avoid cultural barriers and improve talent retention. - Collaborate closely with client HR teams and business leaders to understand their organizational needs, define candidate personas, and deliver high-quality talent pipelines efficiently.

Project 211 University