Maximiliano Soto Barzola

CEO & Managing Director @ Angel Baraldo

About

Experienced Business Executive with a demonstrated path of skilled results developed in the consumer electronics & FMCG industries. Highly skilled in Business turnaround process, Sales growth, Customer Marketing and Finance. Outstanding performance in both, commercial & finance with an Executive Education (MBA).

Country

Argentina

City

Greater Buenos Aires

Industry

Retail

Skill

Estado de resultados (P&L), Desarollo de equipos de trabajo , Gestión de reestructuraciones, Supervisión de P&G, Estado de resultados , Dirección de equipos, Dirección ejecutiva, Desarrollo de marca, Desarrollo de oportunidades de negocio, Gestión de cambio estructural, Eficiencia operativa, Product Marketing, Sales Management, Liderazgo de equipos multidisciplinarios, Planificación estratégica, Management, Plan de negocio, Marketing Management, Consumer Products, Administración y dirección de empresas

Experience

CEO & Managing Director

Angel Baraldo

2024-4 - 2026-3 · 2 yrs

Greater Buenos Aires

Lidere un proceso de transformación organizacional migrando desde un modelo tradicional de gestión de dueños hacia un enfoque de profesionalización del equipo de liderazgo, definición de procesos de negocios, nuevas estrategias omnicanal, P&L y presupuestos, implementación de nuevo ERP, CRM y WMS sumado al lanzamiento de una nueva vertical de negocios con incorporación de marcas globales referentes de la industria.

General Manager at Oster de Argentina

Newell Brands

2014-8 - 2023-4 · 8 yrs 9 mos

Buenos Aires

Presidente del Directorio en Argentina. Responsable del P&L y el desarrollo estratégico del negocio a largo plazo. Miembro del Senior LATAM Executive Leadership Team.

Business Unit Director Home Appliances Argentina, Uruguay y Paraguay.

Samsung Electronics

2013-5 - 2013-12 · 8 mos

Greater Buenos Aires, Argentina

Responsible for Home Appliances Business Division for Argentina, Uruguay and Paraguay, leading Sales, Marketing and Supply Chain teams. Member of the Executive Committee, reporting to Executive President (CEO).

Director Comercial y Nuevos Negocios

Whirlpool Corporation

2012-4 - 2013-5 · 1 yr 2 mos

Greater Buenos Aires, Argentina

Responsible of the Commercial Area and New Businesses Development leading the folllowing teams: Traditional Channels, Telesales, D2C and Corporate Sales, Trade Marketing, New Business Development, Extended Warranty Business, Parts, Accessories & Consumables. Definition and implementation of business strategies (Go to Market) Ensure the Profit Plan execution of Argentina’s Business Unit, in terms of: Volume, Turnover, Mix & Contribution margins by channel, Market Share and FCF.

Gerente Regional de Ventas

Whirlpool Corporation

2011-4 - 2012-3 · 1 yr

Buenos Aires y alrededores

Responsible for the management of Hipermarkets channel, Centro, Cuyo, NOA, NEA and Buenos Aires regions. The Profit Plan execution: Volume / Turnover / Trade Margins / Collections and ROI of accounts. Design and negotiation of annual trade agreements. Responsible for all demand drivers

Head of Category Management

Unilever

2010-7 - 2011-4 · 10 mos

Buenos Aires y alrededores

Responsible for defining trade strategies for Hipermakets channel. Analysis and monitoring of demand drivers. Diagnosis for all categories by geography and cluster. Customer Business Plan