Maxime Pascal

Vice President, Growth @ dentsu

About

I am starting my 6th year in the media agency world focusing on growing the agency revenues by: • Elevating our agency strategic proposition and commercial offerings • Leading and supporting pitch teams in telling a simple, yet differentiating story that delivers a consistent message from capabilities to comms, pricing and talent • Developing and building unique sales products and solutions for clients in collaboration with all department media teams One of my biggest strengths is being able to quickly and easily turn a new business opportunity brief into a strong and unique winning proposition. Always with a vision on how to successfully drive business growth for our prospective clients. Skills: Multi-project tasking, strategic process improvement, sales best practices, industry knowledge, complex business problem-solving, strategic mindset, cross-functional collaboration, and many more.

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

New Business Development, Business Strategy, Pitch Development, Marketing Strategy, Event Management, Communication marketing, Project Management, Direct Marketing, Marketing Research, Social Media Marketing, Brand Management, Product Management, Marketing Communications, Business Development, Google Analytics, Customer Service, Sales Presentations, RFP, Presentation Development, Networking social

Experience

Vice President, Growth

dentsu

2023-4 - Present · 3 yrs 6 mos

New York, United States

Director, Growth

dentsu

2021-5 - 2023-4 · 2 yrs

New York, United States

Led national and global new business pitches across the three dentsu Media US agencies: dentsu X, Carat and iProspect. Awarded over $300MM+ in new account billings in the past 18 months, recent wins include Heineken USA, JCPenney, McCormick & Co. and Kering Group (Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, and more.)

New Business Director

Dentsu Creative

2020-12 - 2021-5 · 6 mos

New York, United States

Business Development Manager

Assembly Global

2018-10 - 2020-11 · 2 yrs 2 mos

New York, New York, United States

• Led and supported the success of winning over $400MM+ in new media billings (key wins include 1-800 Got Junk, Chanel, Boehringer Ingelheim, Game Stop, Reelz Network, Checkers Drive-In Restaurants, Con Edison, Wolverine Worldwide, Pabst, MilkPEP, Nickelodeon and more.) • Oversaw opportunities to grow new and organic billings for Media Assembly • Participated in all phases of Business Development from RFI/RFP responses, chemistry and workshop meetings, final presentations, sales collaterals to account closure • Developed production timelines, pitch process schedules for all meetings and deliverables on new business pipeline • Responsible for drafting RFP/RFI responses and put together pitch deck presentations with multiple teams • Managed production of pitch related sales materials including presentations, printed collaterals, and videos

Marketing & New Business Coordinator

Assembly Global

2017-1 - 2018-10 · 1 yr 10 mos

New York, New York, United States

• Coordinated pitch logistics and oversaw delivery of all agency sales materials • Supported the RFP/RFI agency responses and pitch meetings • Managed database of pitch materials • Developed competitive landscape and industry insights reports