Maxime Arsenault

Built and deployed a full pipeline and follow-up system for an electrical EPC company in Alberta, replaced 100+ spreadsheet tabs with full deal visibility and automated follow-up across every open opportunity. Designed CRM architecture, pipeline stage structure, and automated follow-up sequences for electrical contractors, industrial service companies, and B2B project-based businesses across Canada. Deliver complete revenue system builds in 60 days: CRM configuration, pipeline design, automated workflows, and reporting, done for the client, not handed off for them to implement.

As a sales and marketing associate at ActionCOACH Performance, I was responsible for: - Organizing and coordinating events and seminars, including logistics and communications. - Managing graphic production and visual content with subcontractors. - Creating and sending the weekly newsletter in collaboration with the content manager. - Coordinating marketing campaigns on LinkedIn, including lead qualification and use of the Hubspot/Gohighlevel automation tool. - Preparing and analyzing monthly KPI reports to optimize marketing strategies. Administrative responsibilities: - Manage the main email inbox and expense accounts. - Assist management and contribute to the continuous improvement of business systems. - Research and develop grants and training programs for our clients.

During my last semester at Champlain College, I completed a five-week full-time internship at ActionCOACH Performance to apply the skills I acquired during my entrepreneurship and small business management program. Key achievements: - Development of KPI tracking with Excel: I created an advanced KPI tracking system for coaches, improving the efficiency of data entry and analysis processes. - Event Management: I helped organize and manage the “6 Steps of ActionCOACH” event, overseeing logistics, guest list management, and on-site coordination. - CRM and Lead Generation: I learned how to use GoHighLevel CRM to create marketing funnels and automate lead generation processes. This internship allowed me to strengthen my business management skills and gain valuable experience in the business coaching industry.

- Optimize customer service and subscription sales by conducting sales calls to promote iCryo's services. - Organize and conduct guided tours, highlighting our wellness services and effectively attracting new customers. - Be constantly committed to providing an exceptional customer experience, ensuring member satisfaction and comfort. - Apply problem-solving skills to ensure smooth management and improve the efficiency and smooth operation of the center. - Develop customer relationships, contributing to iCryo's reputation as a leader in personalized health and wellness services.

Completed my Bachelor of Business with a major in Marketing at Griffith University on the Gold Coast, Australia. Studying and living abroad pushed me out of my comfort zone and required me to adapt quickly to a new academic, cultural, and professional environment. The experience strengthened my independence, discipline, and cross-cultural communication skills. It also gave me a broader, global perspective on marketing strategy, business operations, and how companies position themselves in different markets.

Average above 84% (Honors) Relevant courses: - Marketing Communication - Digital Marketing - Human Resource Management - Negotiation Skills - Purchasing and Inventory Management for Startups - Direct Sales Fundamentals - Accounting for Small Businesses - Web Page Design for Marketing and Sales