Maxim Jarisch

- Interim Strategy: Executing audits on performance structures and KPI frameworks for DACH-based organizations - GenAI Integration: Deep-dive into Generative AI to automate marketing workflows and enhance data-driven decision-making - Revenue Systems: Developing scalable forecasting and budgeting logic at the intersection of execution and AI - Strategic Transition: Intentional phase focused on technical upskilling and high-impact advisory for leadership teams

- Overall responsibility for B2C marketing strategy and execution in a regulated, science-driven environment - Leadership of cross-functional teams across performance marketing, CRM, e-commerce, PR, and partnerships - Development of data-driven acquisition, retention, and lifecycle strategies - Optimization of customer journeys, conversion paths, and marketing processes - Close collaboration with executive management on growth priorities, governance, and resource allocation

- Leadership of a marketing organization in a fast-growing D2C environment - Ownership of performance marketing strategy, channel mix, and marketing operations - Scaling and structuring of paid social, paid search, and emerging acquisition channels - Establishment of tracking, analytics, and reporting standards - Collaboration with product, brand, and operations teams to align growth and execution

- Responsibility for digital acquisition and performance marketing across multiple EMEA markets - Planning and execution of international marketing campaigns in coordination with global teams - Continuous optimization of funnels, creatives, and channel performance - KPI-based performance analysis and reporting to senior stakeholders - Support of regional teams on scaling best practices and execution standards

- Support of performance-driven digital marketing campaigns across European markets - Execution of paid search, paid social, and display initiatives - Monitoring and analysis of campaign performance and user behavior - Contribution to reporting, testing, and continuous optimization

- Creation and execution of performance-oriented digital marketing campaigns - Development and optimization of marketing channels, targeting, and audiences - Support of customer engagement and experience initiatives - Performance monitoring and continuous optimization

- Support of global community and content initiatives - Coordination of online communication and engagement activities - Contribution to content management, public relations, and customer experience topics

Department of continuing education