Maxence Nobels

- Shaped and led execution of a strategic growth plan, achieving +33% revenue uplift and returning the business to profitability within 24 months. - Orchestrated cross-functional transformation across marketing, product development, and operations — embedding strategic clarity, shared KPIs, and a strong culture of accountability. - Accelerated product development cycles, leading to three bestsellers within a year, by revamping cross-functional processes from research to a data-driven scaling strategy, ensuring continuous improvement in sell-through. - Enhanced brand relevance by improving customer acquisition and retention strategies, increasing blended return on ad spend from 3.34 to 3.72. - Drove operational efficiency and reduced supply chain costs by 3% within six months, while maintaining alignment with the company’s broader strategy, ensuring seamless communication across departments, and preserving the customer experience. - Transformed the organizational structure by fostering a culture of empowerment and accountability, while revamping the organizational communication framework from board members to frontline teams. This ensured alignment across all levels of the organization on strategic goals and operational excellence. - Structured and executed the company’s overall strategy, providing executive-level insights and actionable recommendations to senior leadership and board members. - Translated complex data into clear strategic insights, aligning business initiatives with key performance indicators (KPIs) to drive sustained growth, operational efficiency, and profitability through both short- and long-term initiatives.

- Build up the B2B sales department from scratch across all channels: E-commerce (Shopify, Etsy…), Digital Wholesale, Brick & Mortar Direct to Consumer, Wholesale. - Boosted revenue from $0 to $500k, acquired 720 customers with a 25% returning rate on the first year, anchored by the development of omnichannel integrated approach toward customers. - Defined a business plan and executing the sales strategy for the different marketplaces, including building financial metrics to track business results. - Taking the lead and having an operations sales role with major customers to promote long-term strategic partnerships: maintain regular contact, support the sales team with customers where help and support are requested, monitor the sales performance. -Conduct regular reviews of the go-to-market strategies and planned production to ensure it meets the seasonal needs of customers and the changing demands of the market in coordination with the Product Developer and GM. Review slow-moving stock and act accordingly. - Provide data analytics, reporting, and marketplace insights to drive business decisions across the channels. - Empowers colleagues onboarding and team development through the creation of an agile organizational structure: Holacracy. - Built a global network of distributors and a team of sales agents in the USA, Canada, NZ, and soon Europe.

- Managing a 8 million euros book of business, mainly in EMEA region. - Producing 50% YOY revenue against a growth budget of 30%. - Devised, deployed and co-managing first worldwide expansion through the opening of an office in Morocco. - Providing local market feedback regarding competition, technical needs and development ideas, interfacing same with company’s existing activities and a 3-person sales team (business developer and technical sales manager). - Implementing strategic business plans as roadmap for international development based on company profitability and goals. (Inside-out/Outside-in). - Maintaining fruitful relationships with existing customers in key industries (food, fertilizer, chemical). - Planning and launching marketing initiatives (trade fairs, advertising…)

- Responsible of a dry bulk fleet of 16 vessels with 530.000MT total capacity. - Officially terminate the 53 years Cuba ban for calling USA with a cargo vessel. - Led the short, medium and long term commercial strategy of the fleet, coordinating same with 2-person team. - Increased by 148% forward contract revenues, over two years of very volatile market conditions. - Secure asset sales deal in difficult market condition, reducing the fleet risk exposure. - Reinforce and developed the company South America and US market presence. -Created and defined the structure of an internship program for new joiners in the company.

- Part of a team in a fast and pressured environment. - Improved an accurate logs of all transportation and goods, ensuring an efficient work place. - Interacting as required with export team to insure their needs are met at any time.

-Structured and launch the the expedition department.

- Participated with the Customer Relations Team to create winning customer experience and drive sale, - Marketed a brand new car “Electric Drive”.

The aim is to go far beyond my current situation, discovering new dimensions of myself as a reflective leader, powerfully effective, delivering a much greater impact at the personal, and professional levels and beyond.

Leadership, Strategic Thinking, Finance, Marketing and ESG Fundamentals

Building on Talent is a highly transformative 14-week journey; a program that blends personal development and business acumen. BOT is run at IMD, a top-ranked independent academic institution with Swiss roots and global reach, established by business leaders for business leaders.

- One year in the physical campus of Madrid (Nov 2011 - Dec 2012), - Dec 2012 - until 2015: Online campus