Max Naniwa

Leading all Japan-related business activities, including market development, partnerships, and local operations.

Providing market development support and social media content assistance for Insta360 in Japan, including location scouting for flagship retail opportunities and on-site support for Instagram content production.

Global (Remote) 2023 – Present • Created and managed cross-cultural reaction content on TikTok, Xiaohongshu, and other platforms, growing a community of 60,000+ followers. • Produced short-form video content with high engagement, reaching international audiences and fostering cultural exchange. • Experienced in audience insights, content localization, and trend adaptation to increase visibility across different markets.

POPMART Japan — Founding Team Member Tokyo, Japan | Apr 2020 – Feb 2024 • Spearheaded POPMART’s market entry and retail expansion strategy in Japan, resulting in the opening of flagship locations in Shibuya, Harajuku, and Osaka. • Built strategic alliances with local agencies and business partners, significantly increasing market penetration and brand visibility. • Led content and campaign localization efforts, coordinating collaborations with Japanese artists and IPs, boosting brand engagement. • Designed training materials, onboarding guides, and operational policies for local sales teams and agency partners. • Oversaw KPI tracking and reporting systems for store performance, enabling proactive strategy adjustment based on market data. • Actively participated in talent recruitment and management, helping scale the Japanese team from 0 to 30+ employees. Core Competencies • Market Entry & Localization Strategy • Creator/Agency Relations • Community Building & Education • Cross-functional Project Management • Data-driven Operations & KPI Monitoring • Talent Recruitment & Team Building • Multilingual Communication (CN/JP/EN)

 Provided recruitment efforts for hourly and salary positions by creating and monitoring job requisitions for IT companies.  Facilitated interview process, by conducting phone/in-person interviews and pre-employment test sessions.  Coordinated on-boarding process, conducted new hire orientation and facilitated completion of paperwork.  Conducted orientations and training for new hires as well as exit interviews for departing employees

 Created UMS-Gateway API specifications.  Negotiated with clients and provide technical related solutions for them in Japanese/Chinese.  Fulfilled requests on a daily basis to ensure client satisfaction at all times.  Multiplied sales performance several times in a year.

Oversaw all aspects of several client accounts, including all communication and interaction, placing orders, and making sales for travel agency. Promoted new products to customers and improved sales Interacted with clients and used sales techniques to improve profits. Maintained a position in the top five percent of sales team for the entirety of holding this position.