Max McLaurin

Business Intelligence Analyst @ TaylorMade Golf Company

About

I’m a data and analytics professional working at the intersection of business intelligence, data engineering, machine learning, and business decision-making. Since graduating with a B.S. in Computer Science from Colorado State University, I’ve gained experience across sports betting analytics and golf manufacturing, building a foundation in both advanced analytics and business-facing data solutions. I currently work at TaylorMade Golf as a Business Intelligence Analyst, where I help turn data into reporting, insights, and analytics solutions that support better decision-making across the business. Previously, I worked at bet365 in trading performance and risk analytics, supporting analytics and machine learning initiatives during the company’s continued growth in the U.S. market. Earlier in my career, I interned in business intelligence and data engineering at TaylorMade and helped build a full-stack SaaS product at an early-stage startup. I’d like to think I am someone who can blend technical depth, ownership, and practical business impact into any problem.

Country

United States

City

Carlsbad

Industry

Computer Software

Skill

Software Engineer, Sports Analytics, Extract, Transform, Load (ETL), Business Intelligence Tools, Presentation Skills, Critical Thinking, Web Applications, Software Design, Programming, Databases, Software Development Tools, Coding Standards, Analytical Skills, SQL, Communication, IBM Cognos Analytics, Statistical Data Analysis, Data Visualization, Group Work, Problem Solving

Experience

Business Intelligence Analyst

TaylorMade Golf Company

2026-4 - Present · 6 mos

Carlsbad, CA

Support various teams by turning data into clear reporting, insights, and recommendations that help guide decision-making. Partner with stakeholders in markting, finance and operations to understand business needs and translate them into scalable BI and analytics solutions. Contribute to the development of trusted data foundations, reporting processes, and performance metrics across key areas of the business.

Trading Performance Analyst

bet365

2025-5 - 2026-4 · 1 yr

Denver, CO

Analyze user betting behavior and trading data to identify patterns, performance trends, and areas for optimization Build and maintain SQL queries and Python scripts to extract, clean, and analyze large datasets used in real-time decision-making Collaborate with trading and analytics teams to support data-driven strategy through reporting, dashboards, and performance insights

IT Business Intelligence

TaylorMade Golf Company

2024-5 - 2024-8 · 4 mos

Carlsbad, California, United States

Developed web scrapers using Python's Beautiful Soup library and a Selenium WebDriver to automate data extraction, improving data collection processes. Leveraged BI tools to manage and analyze data. Created visualizations supporting decision-making and strategic planning. Built Polynomial Regression and ARIMA machine learning models for predictive analysis.

Sales/Front End Development

Propertyhero.ai

2022-10 - 2024-4 · 1 yr 7 mos

San Diego, California, United States

Working with a startup SAAS company I have played a large role in the growth and success of our sales team. Developing and delivering pitch decks, along with larger-scale sales meetings. I am also the lead programmer and developer of our website, building in React.js and Bootstrap for mobile and desktop use.