Maksim Lyubchuk

Led the full-cycle delivery of complex digital products — from pre-sale, discovery and planning to development, release, and long-term support. • Delivered 15+ web and mobile solutions under Fixed Price and T&M models for startups and enterprise clients across event management, B2B/B2C services, AI, E-commerce, iGaming, and FoodTech domains. • Built and led cross-functional teams of 6–12 members (design, backend, frontend, mobile, QA, analytics), ensuring consistent and predictable delivery cadence. • Managed the entire product delivery process — from business analysis, CustDev, scoping, estimation, and prioritization to team formation, design and development, QA, release, post-launch iterations, and data-driven improvements. • Contributed to shaping release and change management practices: versioning, branching strategies, CI/CD, feature flags, A/B testing, and phased user enablement. • Maintained SLA-based support post-launch, including hotfix prioritization, technical scoping, feedback loops and roadmap grooming. • Improved product outcomes through data-driven decisions — raised retention, grew MAU/DAU, increased average order value by 15%, and reduced time-to-market by up to 25%. • Established continuous discovery practices and structured feedback loops to align features with real user needs and minimize product waste. • Reduced onboarding time by 40% by standardizing delivery processes and documentation in Fibery and JIRA. • Applied AI tools (Cursor, ChatGPT, and no-code/automation platforms) to clarify technical details, draft documentation, accelerate planning, and optimize workflows. • Tools: JIRA, Notion, Slack, Confluence, Figma, Miro, Loom, Fibery, G-Workspace, Cursor, ChatGPT, n8n

Worked part-time as a project lead, overseeing the design and delivery of three cross-platform digital products. Managed a remote team of designers and developers, ensuring UX quality, delivery consistency, and alignment with business goals. • Led product design efforts from a management perspective — from discovery and UX planning to final delivery and support. • Supervised UI/UX designers and collaborated with developers to ensure smooth implementation and visual consistency. • Oversaw the creation of user flows, wireframes, UI components, and animations across mobile and web platforms. • Reviewed and approved design decisions, maintained feedback cycles with stakeholders, and kept timelines on track. • Worked on both user-facing applications and business tools such as vendor platforms and admin dashboards. • Ensured product growth by aligning design direction with retention goals, usability improvements, and feature clarity. • Tools used by the team: Figma, Notion, Slack, Loom

Co-founded a freelance development studio with a partner. Focused on sourcing projects via Upwork and other platforms, assembling ad-hoc teams, and managing full-cycle delivery for small to mid-sized web and mobile projects. • Handled project scoping, client communication, and proposal writing, bringing in 12+ paid projects over several months. • Hired and coordinated external specialists (developers, designers, QA) — a mix of trusted contacts and new contractors. • Oversaw delivery from planning through release, working primarily in fixed-price or milestone-based formats. • Balanced project loads manually using Notion, Google Sheets — without formal tooling. • Delivered projects in domains including e-commerce, marketplaces and admin systems. • Focused on shipping working software fast, maintaining transparent client communication, and ensuring handover quality.

Joined mid-cycle to take over product ownership of G5 Launcher, the company’s proprietary game distribution platform. Focused on improving usability, platform adoption, and retention metrics. • Integrated into ongoing development quickly and restructured collaboration between product, dev, and design teams to improve delivery cadence. • Led the migration of multiple games from external platforms to G5 Launcher, significantly improving accessibility and expanding its adoption. • Delivered several key updates that increased 7-day and 30-day user retention, contributing to a measurable boost in Daily Active Users (DAU). • Drove UX and performance enhancements that improved launcher stability and user satisfaction across key player segments.

Managed end-to-end delivery of several digital products while actively covering hands-on gaps across design, QA, and basic development when needed. Ensured progress under tight timelines with lean, distributed teams. • Delivered 3 MVPs for international clients, balancing planning, execution, and cross-team coordination. • Took on additional responsibilities beyond project management — including interface mockups, test case design, and troubleshooting minor technical issues. • Maintained daily communication with remote teams and clients, clarifying requirements and keeping priorities focused. • Streamlined delivery through lightweight workflows and pragmatic decision-making in low-resource environments.

Managed multiple client-facing digital projects with a focus on design, content production, and marketing execution. Led a cross-functional team and streamlined internal delivery processes. • Led a team of 10 specialists across design, copywriting, and content marketing, managing up to 4–5 concurrent projects. • Improved delivery speed by optimizing collaboration workflows and reducing project turnaround time. • Oversaw execution of content marketing strategies that helped increase client visibility and support revenue growth. • Participated in presales and client negotiations, contributing to new project wins and long-term client retention.

Joined for a short-term engagement to improve internal workflows and delivery structure within a small development team. • Introduced structured task and sprint management using ClickUp, improving team coordination and reducing manual overhead. • Implemented lightweight Agile routines (sprints, backlog grooming, retrospectives), which increased overall team efficiency by approximately 30%.

Completed an intensive product management course focused on Agile delivery, product strategy, and research-driven development. • Worked on real-world case studies, developing product concepts, roadmaps, and MVP strategies based on user and market research. • Practiced customer development, A/B testing, and basic financial modeling to assess product-market fit and profitability.

Managed the delivery of over 10 web and mobile development projects, coordinating a fully remote team and aligning execution with client goals. • Led development of key products, including a CRM system for an online education platform, integrated successfully into client operations. • Transitioned project workflows from informal chat-based systems to structured processes, reducing miscommunication and increasing transparency, cutting errors by approximately 40%.

Supported business development through outbound and inbound lead generation across multiple channels. • Acquired 8+ new clients from the US and Europe via LinkedIn, Upwork, and email outreach, improving lead-to-client conversion rate. • Managed full sales funnel from initial contact to contract closure, while streamlining lead qualification and response processes.