Max Hershfield

Led multiple teams including Platform Apps (Shopify, Magento, etc) and Claim Servicing. Delivered large, high value product offerings including the Leads API (which enabled post-purchase warranty sales), Partial Replacements (which reduced the losses of a marquee customer by over 15%), and the Extend Claims Portal, which enabled internal ops to move aways from highly manual processes.

Led the development on key product initiatives such as multi-channel returns (buy in store, return online, drop off points, etc.) and Returnly Capital (a cash advance program for small to midsized merchants). Took on a more significant role in defining long term product strategy with the head of product and Founder/CEO.

Product Manager for Returnly’s returns management product that leverages financial technology to turn returns into revenue for e-commerce companies Apply user data and customer research to drive the development of key features such as order/return tracking, exchanges for small to midsize businesses, and customer onboarding As one of the first two PMs on the team helped create and implement the agile process including the use of sprints and Jira Supported the growth and continue to work closely with a remote engineering team in Madrid

Product Manager of Axon’s mobile apps for police officers, focused on digital evidence capture and management in the field. Help lead product strategy and execution, including go-to-market activities such as pricing, marketing, and training. Worked across engineering, marketing, operations, and finance to deliver key customer-driven features on time to major customers, including the London Metropolitan Police and New Zealand Police. Managed the successful launch of a development effort for an iOS feature that unlocked a multi-million-dollar contract for the company. Leveraged and analyzed data from our Axon applications using Mixpanel to measure success and make informed decisions on feature development, operating system support on Android and iOS, and root causes of critical bugs.

Was one of seven associates selected for the leadership development program class of 2015: a program designed to "identify, educate, and develop (Axon's) next generation of leaders". Rotations included: - Weapons Product Management: Drove insights for new weapon requirements through agency visits and police "ride-alongs" which were used to guide future product requirements. - Mobile App Product Management: Rotated to Seattle and led the Product Management (PM) of mobile applications on iOS and Android platforms, as well as a desktop application. Graduated from the program early and transitioned into a full-time product management role. .

Developed an improved tactical lighting solution for Black Hawk Pilots in the U.S. Military using the Design Thinking methodology. Finalist in the Stanford BASES (Business Association of Stanford Entrepreneurial students) $100,000 Startup Challenge. In the final round, we pitched our product to multiple VC's from around the Bay and showcased the Nimbus Light in the finalist tradeshow. Raised approximately $10,000 dollars through Indiegogo (crowdfunding campaign). We were also featured on Medium as well as 33 Voices. Website: www.nimbus-light.com

Developed conceptual ideas for future cockpit designs in Airbus innovations, using virtual reality technology Designed a new Over Head Panel for research and potential use in future aircraft design using CAD and rendering software.

Led over 150 experiments studying the impact of cognitive differences on design decisions while prototyping; analyzed and presented results to the Mechanical Engineering department Co-authored paper published at American Society for Engineering Education Conference 2014

Assisted in video and audio editing for Company-wide videos Supported the engineering team by helping create tutorial videos and updating their SharePoint site