max fritz

Led Enterprise Marketing Analytics and Project Development teams. Served as SME for all Enterprise analytics requests and questions. - Determined which requests required deep-dive or predictive analytic responses and which were best handled through BI capabilities in Tableau. - Implemented new Enterprise level customer targeting methodology for video poker ‘gamers’. Ensured only legitimate players received reinvestment marketing offers. - Mentored two direct reports in analytic methods and techniques, communication and presentation styles. Ensure continued growth through challenging projects and feedback.

Proactively identified areas of opportunity for LOB to optimize customer targeting and modeling efforts. Developed logistic regression models and partition analyses with SAS and JMP to identify customers likely to participate in new BAC programs. - Provided programmatic, strategic and project management support for multi-channel marketing campaigns. Assisted in DOE creation and generated analytics reports. - Management responsibility for off-shore team member. Assigned and reviewed all coding projects, presentations and recommendations. Conducted quarterly performance reviews and discussed areas of strength and opportunities for improvement.

Single consultant point-of-contact for all custom store-level reporting and analytics needs of the client. Analytic insights delivered to client resulted in establishing or changing item pricing, improved marketing efforts and better targeted advertising campaigns. - Provided direct consultation to all levels of client marketing, strategy and innovation leadership teams to ensure most favorable test designs were in place to result in optimal analytical findings. Mentored junior team members on the same. - Solely responsible for data validation of self-service client databases. Created customized SAS code to improve report delivery from more than a week to two days. Efforts resulted in greater demand for the services of the Nielsen team.

Responsible for day-to-day management of DCC Completely Automated Telephone survey (CATs). Served as internal subject matter expert and vendor manager. Ensured all department budgets were met. Coordinated all CATs related efforts with contact center leadership, IT and reporting. Developed new DCC level dashboard metric. - Partnered with vendor and call center associates to create multiple foreign language versions of CATs. Coordinated focus group questions on call center experience with senior management. - Project leader of five (5) cross-functional support partners for CATs technology production issue resolution. - Presented monthly, quarterly and semi-annual line-of-business specific quantitative analytics and reports to all levels of Deposits Contact Center (DCC) leadership.

Created custom SAS code to conduct end-to-end direct marketing campaigns for e-Commerce and Small Business. Gathered business requirements, assisted in design of experiment, generated customer lists, performed deep dive quantitative analytics on results, created custom reports and presented findings to senior leaders and business partners. - Delivered actionable recommendations to all business partners regarding continuation/termination of specific direct marketing campaigns based on balance growth, incremental lift over control and new account generation. - Participate in focus group creation to capture VOC on multiple checking product options. Analyzed resulting data and provided recommendations and insights to line of business partners for product changes and improvements.

Developed custom SAS and SQL code for Bank of America’s Preferred Rewards marketing campaigns. Ensured accurate customer segmentation and communicate quarterly tier changes to customers. - Conducted rigorous auditing and data validation of all outbound communication files. - Use SAS expertise to review all SAS output files for team member projects, ensuring zero errors and no negative customer experiences.

Activities and Societies: US Senate Intern for Sen. John Edwards