Max Frik

Responsible to define and implement the overall Product Marketing Strategy involving Product Positioning, Pricing and Launching Strategies for the complete portfolio, in addition to the Sales Planning of Brand Volkswagen Passenger Cars for South America, Central America and Caribbean Markets (SAM Region), managing a team of 41 members: • Assure the proper product offer and ideal price positioning in all product portfolio including launch activities in the SAM Region; • Overall responsibility for all SAM markets and the complete Product portfolio, locally produced and FBU’s; • Develop activities in the way to ensure a profitable and sustainable export business for products manufactured in the Region; • On Sales Planning, same responsibilities as previous job position.

Responsible for the Sales Plan of Brand Volkswagen Passenger Cars for South America, Central America and Caribbean Markets (SAM Region): • Implement a standardized Planning Process and Reporting for the SAM Region at Brand level for all markets.; • To Manage the Sales Planning and Reporting team for SAM Region including production allocation by model and market; • To ensure markets deliver their maximum Sales potential and production is planned efficiently to achieve this, based on a Net Revenue of 9,5 Bi €/year; • To ensure a lean and sustainable communication flow between the Region and the Headquarter.

Responsible for the strategic sales plan of Volkswagen do Brazil, to Brazilian market, for the short and long term. Also, in charge for all operational process inside the company, as production plan and invoicing. Implemented the new Sales Steering structure, with 6 executives and 45 employees over the whole department: • Develop a robust and sustainable volume and mix forecast, for the short and long term – on a peak of more than 950.000 cars in 2012; • Create the commercial actions, focusing into the ideal price positioning – budget of 0,5 Billion R$/year; • Assure the right orders collection, distribution and invoicing to 620 dealers; • Dealing with 6 production facilities in Brazil, Argentina, Mexico and Germany; • Export Markets: Product Marketing, Price Strategy, Volume Planning and Invoicing for the Latin American Markets – 125.000 in 2015.

Planning coordination for more than 700 different types of engine, 400 gearboxes and several heavy items on Group level. Responsible also for Critical Parts Management process among VW Group Brands: • Managing the distribution of restrictive parts into the Brands; • Steering the Brands on discussions about engine and gearbox focused on long term trends for the main worldwide markets; • Identifying improvement opportunities between Brands related to the Customer ordering process; • Member of the Group responsible for the CO2 simulation tool development.

Volume planning and sales reporting for the Brazilian market: • Total market forecast for the short and long term; • Market analysis and reporting – internal and to headquarter; • Long term sales planning – segment trends analysis and plant occupation; • Production plan negotiation; • Sales & Marketing Vice President assistance in all necessary tasks and appointments (presentations, board and staff meetings, events).

Coordination for production demand and shipment forecast of local production at Volkswagen do Brazil to Europe, Latin America, Canada and Overseas Markets.

Responsible for Sales demand consolidation and negotiation with local production facilities; Input and updated production data into Volkswagen AG systems; Elaboration of Production Reports and Forecasts .