Max F.

Maximizing growth opportunities and driving strategic initiatives at the intersection of education, travel, and hospitality, as part of the ECM Libra Group. • Strategic Leadership: Oversee the marketing, sales, and expansion strategy of the Global Enrichment Programme (GEP), delivering high-impact enrichment experiences to students across Asia and beyond. • Education-Driven Asset Optimization: Lead the strategic integration of GEP’s programmes with the Ormond Group’s hotel portfolio and AirAsia’s route network to unlock year-round, cross-border education tourism. Design scalable, seasonal enrichment offerings aligned with international school calendars, transforming hospitality assets into high-yield educational hubs and driving consistent utilization across Southeast Asia’s key gateway cities. • Market Expansion & Revenue Growth: Identify and execute growth opportunities across B2B and B2C channels, focusing on high-demand international markets and building sustainable, multi-segment revenue streams. • Strategic Partnership Development: Spearhead large-scale partnerships with international school chains, education agents, and institutional networks. Drive multi-campus agreements, white-label solutions, and embedded academic calendar integrations that position GEP as the preferred partner for global enrichment and mobility programmes. • Marketing & Branding: Lead high-impact, omni-channel marketing strategies to elevate GEP’s market presence and engage both B2C and institutional audiences. • Operational & Financial Oversight: Ensure world-class programme delivery while optimizing resource allocation, cost structures, and overall financial performance through data-driven execution and long-term planning.

- Implement strategies to boost online engagement and management social media platforms. - Management of agent network ensuring maximum leads and conversion. - Planning and execution of events and marketing initiatives. - Created, executed, and optimized Google Ads, LinkedIn Ads, and Meta (Facebook) Ads campaigns. - Create engaging content for marketing channels and ensure website functionality. - Management of third party agencies. - Analyze data to optimize campaigns, improve user experience, and drive enrollment.

- Business Development: Created and launched the 'Signature Experience Programme', an experiential learning initiative that boosted student enrolment and retention through innovative engagement strategies. - Strategic Leadership in Major Projects: Played a pivotal role in the opening and operation of a multimillion-euro, state-of-the-art boarding house, contributing to long-term revenue growth and enhanced student experience. - Enhanced Student Retention: Spearheaded initiatives to strengthen student engagement and foster long-term commitment, directly supporting business sustainability. - Collaborative Marketing & Growth Initiatives: Partnered with the Head of School to develop targeted marketing and enrolment strategies, significantly expanding the school's market reach. - Operational Efficiency: Streamlined project management and Trips & Visits processes, improving safety, quality, and operational efficiency while contributing to the school’s growth objectives.

- Sales Growth & P&L Management: Led the entire UK distribution network, delivering a 20% sales increase while managing full profit and loss (P&L) responsibilities. - Strategic Partnership Development: Built and maintained strong relationships with PR and marketing agencies, driving brand visibility and market penetration. - Operational Excellence: Coordinated the supply chain to ensure seamless import and distribution, enhancing efficiency and customer satisfaction. - Market & Competitor Analysis: Conducted in-depth analysis of market trends and competitive landscapes to inform strategic business decisions. - Business Development & Negotiation: Managed and negotiated with distribution partners, securing joint business plans that aligned with growth objectives and maximized profitability.

- Account Management & Business Development: Managed a diverse portfolio of regional accounts, driving sales growth through strategic account management and targeted business development initiatives. - Strategic Partnership Building: Established and nurtured strong relationships with key retail and distribution partners, implementing joint business plans to align growth objectives and maximize sales opportunities. - Market & Competitor Insights: Analyzed regional market trends and competitor activities, translating insights into actionable sales strategies that enhanced market share. - Operational Efficiency: Streamlined supply chain processes and coordinated logistics to ensure the seamless delivery of products, boosting efficiency and customer satisfaction. - Collaborative Sales Strategies: Worked closely with marketing teams to execute tailored promotional activities and in-store campaigns, strengthening brand visibility and customer engagement

Working collaboratively with account managers, regional account executives and influential third party contacts to drive availability and distribution of Red Bull in Central London.

Working collaboratively with account managers, regional account executives and influential third party contacts to drive availability and distribution of Red Bull in Cornwall. Key achievement: +14% territory value growth over the winter season.

Responsible for planning and delivery of outdoor education and extra curricular activity provision inside and outside the classroom. I have planned and ran student expeditions are the world. In order to drive participation in these, I promoted them through the school website, assembly presentations and the weekly parent bulletin. Aside from teaching I managed four equipment stores and was responsible for the purchase and maintenance of all equipment. I was also responsible for day to day running of Student Boarding House of 44 boys.