Mauro P.

• Owned and scaled multi-million annual acquisition budgets through global affiliate and media partnerships. • Led pure acquisition strategy across multiple regulated markets, with direct accountability for volume, CPA efficiency and scalability. • Built, managed and optimized high-impact affiliate and media partner portfolios, negotiating commercial terms aligned with long-term LTV. • Worked in constant alignment with sales, retention, creative and compliance teams to ensure acquisition quality, regulatory adherence and revenue sustainability. • Supported international market expansion, structuring acquisition frameworks adaptable across multiple geographies. • Provided leadership with performance insights, budget allocation strategies and growth recommendations.

• Oversaw and scaled affiliate, media partner and supplier relationships, negotiating high-impact commercial agreements. • Managed budget allocation across marketing and business development initiatives, maximizing ROI through data-driven decisions. • Led CRM strategy and performance monitoring to support sales and acquisition efficiency. • Analyzed monthly KPIs across sales and marketing funnels, translating data into actionable growth insights for management. • Supported go-to-market strategies and commercial expansion initiatives.

• Owned and managed the full commercial funnel, from lead generation to deal closing across B2B and affiliate channels. • Designed and executed multi-channel acquisition strategies, including paid media, affiliate models (CPA / CPL) and lead generation funnels. • Managed budgeting and KPI ownership, optimizing marketing spend to maximize ROI and revenue contribution. • Led and trained a performance-driven sales function, aligning acquisition, sales and revenue targets. • Maintained strategic relationships with VIP and high-value clients, driving long-term commercial partnerships.

• Worked directly with the Head of Marketing to execute and optimize digital campaigns aligned with brand and growth objectives. • Supported content and digital initiatives aimed at increasing lead generation and brand visibility. • Contributed to performance analysis and campaign optimization across digital channels.

Freelancer