Mauricio Miller

Agency Owner @ BookedLocal Agency

About

Integrating simple AI systems that help local service businesses turn more leads into booked jobs, without hiring more people or spending more on ads, is what I currently do. I’m Mauricio, a finance student at Kent State who got a lot more interested in building for real businesses rather than just learning about business in a classroom. I’ve worked four different jobs, including fast food and blue-collar local service work, so I’ve seen what it’s like when phones are ringing, customers are waiting, and there just isn’t enough time or people to keep up. That’s what pushed me into systems, automation, and eventually AI. Over the last few years, I’ve invested a lot of time and money testing tools, integrations, and workflows—breaking things, fixing them, and rebuilding until they actually made sense for real businesses. I’ve spent thousands of hours improving my marketing, sales, and communication skills, with a focus on getting the most out of what I put in. With BookedLocal, I use this mix of skills to help local service businesses answer calls faster, follow up with leads automatically, qualify people with a simple script, and book serious prospects straight onto the calendar. A lot of what I build is designed to “run on its own” as much as possible so owners can focus on the work while the system handles the repetitive stuff. I pay attention to two things when I build: do customers feel taken care of, and do the owners feel less stressed. If a system doesn’t do both, I don’t use it. Alongside client work, I share what I’m learning about AI, tools, and simple business systems so more people can use this stuff without needing a big team or a big budget. If you run a local service business, work with them, or you’re just curious about how to make your own work run smoother, I’m always open to connecting.

Country

United States

City

Windham

Industry

Computer Software

Skill

Lead Generation, Social Media Marketing, Online Brand Building, Business Development, Business Ownership, Agency Services, Sales, Interpersonal Skills, IT Integration, CRM Databases, Customer Relationship Management (CRM), Cold Calling, Software Development, Building Automation Systems (BAS), Web Design, Chatbot Development, Content Curation, Content Production, Social Media, Branded Content

Experience

Agency Owner

BookedLocal Agency

2025-9 - Present · 1 yr 1 mo

Running BookedLocal has given me real hands-on experience helping local service businesses stop wasting the leads they already pay for. I work directly with owners, map out what actually happens when a customer calls, messages, or fills out a form, and turn that into simple steps that can be supported by AI. Most of my work is building systems around that first contact and follow-up: AI receptionists, instant callbacks, basic automations, and clear scheduling so fewer good opportunities disappear when things get busy. A lot of this runs quietly in the background, handling the repetitive work so owners and their teams can focus on quoting, closing, and doing the jobs. It’s not “fully automated”; people still handle the important parts, but the system makes everything easier. As the owner, I’m responsible for the strategy, the tech setup, and making sure everything we build is easy to use for non-technical people. The goal is always the same: get more leads captured and more booked jobs from the demand they already have.

Social Media Content Creator

Self Employed

2025-1 - Present · 1 yr 9 mos

I create short-form content on TikTok and long-form videos on YouTube, mostly around marketing, business, and using AI in a practical way. I plan, script, record, and edit my own videos, and I test different hooks, topics, and formats to see what actually keeps people watching. My goal is to share ideas and tools that someone can take and use the same day, without needing a big budget or a tech background. You can find my content by searching “Mauricio Miller” on TikTok or YouTube.

Freelance Creative Director

Self Employed

2024-6 - 2025-5 · 1 yr

I worked as a freelance creative director for small brands and local businesses. I planned their content strategy and produced fully AI-generated short-form content for them, from ideas and scripts to the final videos and captions. Most of this work was for TikTok, Reels, and YouTube Shorts. Clients used the content to promote offers, book more calls, and stay in front of their audience. Several of them saw higher views, more inbound messages, and better results from the same ad spend after we started working together.

Co-Founder

WEBIFYE

2023-10 - 2024-3 · 6 mos

WEBIFYE was a small custom AI integration service that I co-founded with a friend. We built automations and chatbots tailored to what each client needed, mainly connecting their existing tools so work could happen faster and with fewer mistakes. This was my first real business, and it came with a steep learning curve—talking to clients, scoping projects, and actually shipping working systems. We only worked with a few clients, but they were interested enough to DM us, ask questions, and trust us with real parts of their workflow. The experience taught me how to listen to what a business actually needs, turn that into a clear plan, and then build simple AI-powered systems that fit into their day-to-day work.

Freelance Copywriter

Snap Fitness

2023-8 - 2024-1 · 6 mos

I worked with a Snap Fitness franchise as a freelance copywriter, mainly focused on email campaigns. I planned and wrote emails for promotions, free trials, and win-back offers, and tested different subject lines to get more opens, clicks, and new sign-ups while keeping members engaged.