Mauricio Galvan

Manages a portfolio of over $1.7 billion of consumer products of national and regional brands manufactured by the company and co-packed. Leads Marketing team on the development of more than 15 national Marketing campaigns per year with online and in-store activations. Developes online and in-store strategy that delivered consistent annual double-digit sales growth and profit margins above category benchmarks. Profit and Loss (P&L) owner leading product innovation development through Stage Gate process from concept to product launch and promotion. Launched more than 20 new products across eight food categories.

Led the development and rollout of eight global marketing campaigns per year, including field and online activations in the US, Latin America, Europe, Africa, and Asia coordinating regional teams. Let relationship and managed negotiations for various sports events, including the ICC Cricket World Cup, the Men’s European Handball Championship, and FC Dallas soccer team campaigns. Developed and launched more than 15 video campaigns rolled out in television and online channels in four continents. Implemented secure online tools globally that included a new consumer website, a mobile app, and Transfer Agent tools.

Managed $100 million portfolio of dairy products under three national brands. Performed financial planning to ensure continued portfolio profitability including investment, manufacturing cost analysis, and retail pricing plan. Developed and implemented brand strategy and commercial plan yielding profitable sales growth from single-digit to over 25% year-over-year. Launched more than 12 new products and developed product positioning, commercialization plans, and promotional strategy.

Led national Multicultural program planning and development for all retail channels and categories working with Brand teams. Led project to segment more than 200,000 outlets nationwide as part of strategy for corporate retail planning, budgeting, and performance tracking. Responsible for national Multicultural strategy communication, implementation, and reporting supporting all national brand teams.

Led the execution of national multicultural programs with focus on Hispanic supermarket and convenience retail chains. Managed internal consulting team yielding a 10% increase in regional year-over-year sales.

Led the start of operations in Mexico with the region’s P&L responsibility growing to a 23 people organization. Reached breakeven within eight months after the start of operations by streamlining costs, focusing sales on profitable accounts and implementing information technology tools. Personally developed four new large customer accounts that contributed with 40% of profits during the first year of operations.

Led teams from Sales, Marketing, R&D and Engineering in vehicle structures design projects for automobiles and heavy trucks in US, Europe and Japan. Developed and implemented tools for project planning and financial performance tracking. Standardized information reporting and metrics.