Mauricio Nunes

• Lead strategic projects for SMB and mid-market clients focused on revenue acceleration, portfolio expansion and profitability. • Conduct end-to-end business diagnostics (financial, commercial and operational) and translate insights into practical growth roadmaps for founders and executives. • Design and implement “sales machines” combining inbound and outbound, Inside Sales and Field Sales, with clear funnel stages, handover SLAs and KPIs (CAC, LTV, payback, win rate, pipeline velocity). • Build and/or redesign Marketing & Sales plans, from ICP and segmentation to value proposition, pricing, commercial policy and go-to-market motion. • Assess feasibility of new products and market entries, preparing business cases, sensitivity analyses and investment recommendations. • Implement or optimize CRM, sales playbooks and basic RevOps routines, often integrating marketing automation and AI-based workflows to increase sales productivity and forecasting accuracy. • Mentor founders, commercial leaders and sales teams on consultative selling, pipeline management and practical use of AI to increase daily productivity.

Founding partner of Domus Vip. Domus Vip Assessoria Imobiliária offers differentiated services in the real estate market, conducting intermediation of purchase and sale of real estate, administration of real estate for rental, evaluation of marketing and search of real estate for clients interested in the purchase of goods with specific characteristics and conditions.

Supporting businesspeople and executives to face the Brazilian tax complexity, making companies more efficient and competitive, increasing cash availability for investment and growth.

Sale Expert with a solid understanding of the customers and their needs, your market, competitor offerings and Brazilian territory. Responsable for develop and implement new approaches to the sales process and plan and execute sales strategies tailored to CrossKnowledge product and market. Key Responsibilities: * Source and qualify new opportunities, undertaking market mapping and research to identify the business need * Network, build relationships, prospect contacts, build trust within the market and industry and discover needs * Use your sales expertise to develop your territory, understand competition offerings and how to leverage our business further into the market * Strengthen our existing accounts and customers and ensure they understand and are making use of the full benefits of our services and solutions * Find areas with our existing business where we can help their business improve and enlighten them as to the capabilities of CrossKnowledge and our products * Ensure solutions are presented in the best light, collaborating with our internal teams to build our proposition, ensure market and prospect needs are understood and present to the potential customer * Ensure terms are commercial, viable, competitive and followed through diligently

(National Corporate Communication and Education Company) Statutory director of the company. • Was responsible for the strategic and tactical planning of the commercial department, targeting the growth and amplitude from national and international market. • Represented the company in national and international events, including speeches and presentations in national events. • Performed on the monitoring of the definition of commercial politics, and also pricing and remuneration. • Was responsible for all the commercial activities, relationship, communication, marketing and implementation of KPIs on the areas, as well as the development of operation software of Communication and Teleport Services. • Directly managed the main accounts of the company, which are (HSBC, Eletrobrás, Petrobras, Intralot, Boticário, SABESP, Bradesco), as well as directly participated on prospecting new businesses. • Has implanted the sales process focused on consultative selling, including management and control metrics of pipeline, inside sales and field sales • Was responsible for negotiation with technology and telecommunications providers, such as: satellite operators and broadcast equipment suppliers (production and transmission) and digital signage • Monitored and evaluated performance of teams, identifying training needs and development of technical and behavioral competences.

Management and Marketing Consultancy, Advisory and Coordination of M&A, Sales Consulting, Commercial Representation and Training.

(National Education Company) • Was responsible for IES recovery, including the economic and financial balance, recovery from the partner network and solution of MEC Sanitation Term. • Strong Institutional Relationship with agencies such as Ministry of Education, Department of the Treasury, Public Ministry and Press. • Tactical and strategic planning of the organization, aiming for IES rentability for subsequent sale. • Was responsible for bringing solution for the Sanitation Term (MEC penalty), enabling the institution to open new courses and recapture the total number of students from MEC authorization. • Organizational restructuration by concentrating tasks, impacting on the reduction of the number of employees in 25% without losing operational efficiency. • Has performed in the change of the satellite comprehension for Mpeg4, impacting on the reduction of the final cost of the services • Created new postgraduate courses in the areas of business and education • Had a role on the reorganization of commercial partners (presential units) in the entire national territory, reactivating the attraction of new students for Degree courses, and initiating the attraction for postgraduate..

(National Education Company) General management, including business plan and sales strategy development. Responsible for all areas of the company, including administration and finance; commercial and marketing; pedagogical support and post-sales; autorship, publishing and design; and graphical activities.

(National Education Company) Business Manager, Report to Board, management of 4 persons directly and 23 indirect • Strategic and tactical management for commercial expansion; Results: reduction in investment per student enrolled (7% schools; 12% HES), with a 4.5% increase in students recruited in existing courses; expansion of enrollment of graduate students with the implementation of new courses; implementation of a new business unit (Portão); • Implementation of new courses, involving activities from feasibility analysis to implementation and launch of the course. Results: launch of new courses (associate degree courses in gastronomy and aesthetics) and graduate courses in education and business • Performance in the implementation of Digital Learning (20%) and support in the implementation of the new academic management software by the IT team Bachelor Degree and Specialization Courses Professor

Professor of Undergraduate and Graduate Studies in the areas of Management, Marketing and Project Management.

(National Communication, Radio and Television Company)