Mauricio Utiyama
Member @ BR Angels
About
Executive with 30 years of experience in business leadership within the consumer goods sector, with a career that includes positions at companies such as Unilever, Clorox, Henkel, Reckitt, and Flora. Proven track record in market growth, innovation, organizational transformation, and the development of high-performance teams. Expert in multi-channel commercial strategies, GTM (Go-to-Market) restructuring, M&As, and business turnarounds. Led key initiatives such as positioning the Ala brand (Unilever) among the top 3 in the Northeast of Brazil, elevating Reckitt’s Brazilian operation to 3rd place globally, and doubling revenue for the Francis brand (Flora) in just three years. Inspirational leadership style, strategic vision, and strong mentorship capabilities. Currently seeking new challenges as a President or Senior Executive in companies focused on growth, transformation, and innovation.
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Brazil
Consumer Goods
FMCG, Key Account Development, Market Planning, Trade Marketing, Shopper Marketing, Nielsen, Customer Insight
Experience
Member
BR Angels
São Paulo, Brasil
BR Angels is a private, non-profit association comprised of a select group of members, including leading executives, C-level professionals, and entrepreneurs, committed to fostering the growth and development of startups. Leveraging SMART resources — intellectual capital, strategic networking, and business expertise — our primary mission is to empower portfolio companies to accelerate growth and achieve sustainable, exponential success.
Business Unity Director - Personal Care
Flora
São Paulo Area, Brazil
- Report to General Manager - Elevated the Skin Care Unit as one of Flora’s growth pillars - Francis brand doubled in size within 3 years - Significant market share gain in the soap category - Launched new categories: moisturizers, deodorants and fine fragrances - Introduced a new business model: Casa Francis (owned retail stores with direct-to-consumer sales) - Significant increase in EBITDA - Organization: 70 people
Sales Vice President Brazil
Reckitt
Sao Paulo
- Report to Vice President Latin America - Consolidation of the Healthcare organization already among top 10 Consumer Health players - Keeping leadership in a very volatile business environment - New logistic / customer service footprint - Organization size: 1,500 people
Sales Director - Latam Region
Reckitt
São Paulo Area, Brazil
- Implementing global sales development & strategy - Latam Regional growth strategy - Project Coordination: power region & alternative channels - Successful M&As
Sales Director Brazil
Reckitt
São Paulo Area, Brazil
- From top 8 to top 3 country - Successful Launches: Vanish, Airwick, Strepsils - GTM Review
Head of Global Key Accounts
Reckitt
São Paulo Area, Brazil
- Best Key Account Management: over delivering strong top & botton line
Sales Director Brazil – Consumer Adhesives Division
Henkel
São Paulo Area, Brazil
- New sales channel / customer profile - Full Commercial policy review
Sales Director Brazil
The Clorox Company
São Paulo Area, Brazil
- Building a GTM review and Integration plan - First executive committee position
National Sales Mgr
The Clorox Company
São Paulo Area, Brazil
- Strong regional sales growth - Successful insecticide campaign with market share gain
National Distributor Mgr
Unilever
Recife Area, Brazil
- Focused sales model with a clear commercial policy - Ala brand achieved significant market share growth
Trade Marketing Mgr
Unilever
Recife Area, Brazil
- 4 Ps plan with a joint business development plan - Evolution of the distributor model
Sales Supervisor – Everyman Project
Unilever
Recife Area, Brazil
- Implementation of a sales performance tracking model
Education
ESPM
Marketing
USP - Universidade de São Paulo
Mauricio Utiyama's Contact Information
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